Adding Contacts with Contact Search
Contact Search is a powerful feature that allows you to find and add contacts to your audience using built-in filters. This guide will show you how to use Contact Search to target your ideal customer personas with precision.
Prerequisites
Before using Contact Search, make sure you have:
- Created an audience (see Adding a new Audience)
- Connected your integrations for optimal data access
Using Contact Search
Follow these steps to add contacts using Contact Search:
Step 1: Open Contact Search
Click the Contact Search button to open the contact search interface. This will launch the search tool where you can define your targeting criteria.
Step 2: Define Your Search Criteria
Search for your ideal customer persona using the built-in filters. You have access to powerful targeting options including:
- Job Title - Target specific roles and positions
- Buying Intent - Find contacts showing purchase signals
- Company Size - Filter by employee count or revenue
- Industry - Target specific business sectors
- Location - Geographic targeting options
- Technology Stack - Target companies using specific tools
- And many others - Explore all available filters to refine your search
Step 3: Select Contact Count
Choose how many contacts with those filters you want to add to your audience. You can:
- Set a specific number of contacts to add
- Review the estimated match count before adding
- Adjust your filters if needed to get the right volume
Step 4: Add to Audience
Once you're satisfied with your search criteria and contact count, confirm to add the contacts to your audience. The contacts will be processed and added automatically.
Tips for Effective Contact Search
- Start broad, then narrow - Begin with basic filters and add more specific criteria as needed
- Use buying intent signals - Leverage intent data to find contacts actively researching solutions
- Combine multiple filters - Use job title + company size + industry for precise targeting
- Monitor match counts - Adjust filters if your search is too broad or too narrow
Next Steps
After adding contacts through Contact Search:
- Review your audience - Check that the added contacts match your expectations
- Set up sync schedules - Configure how often your audience updates across platforms
- Launch campaigns - Start targeting your newly populated audience with relevant messaging
Your audience now contains highly targeted contacts that match your ideal customer profile, ready for your marketing campaigns.