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Data Enrichment

Data Enrichment

Data enrichment automatically enhances your imported contacts with additional information to improve targeting accuracy. This guide explains how the enrichment process works and what to expect during data processing.

What is Data Enrichment?

Data enrichment is an automatic process that adds valuable information to your contacts, such as:

  • Professional details - Updated job titles, company information, and roles
  • Contact information - Email addresses, phone numbers, and social profiles
  • Company data - Industry, company size, revenue, and technology stack
  • Intent signals - Buying behavior and engagement indicators

This enriched data helps you create more precise targeting and personalized campaigns.

How Data Enrichment Works

Automatic Process

Data enrichment starts automatically when contacts are imported into an audience. You don't need to manually trigger the process - it begins as soon as your contacts are added through:

Enrichment Status Bar

The Enrichment status bar appears at the top of your audience page to show progress. This status bar may take a few minutes to appear after import, so please be patient.

The status bar displays:

  • Current progress - Percentage of contacts enriched
  • Processing status - Active enrichment indicator
  • Completion estimate - Expected time remaining

Enrichment Timing

Standard Audiences (Under 10,000 contacts)

  • Initial processing: 5-10 minutes to start
  • Full enrichment: Approximately 15 minutes
  • Status updates: Real-time progress tracking

Large Audiences (Over 10,000 contacts)

  • Extended processing: Up to 1 hour for completion
  • Batch processing: Contacts enriched in segments
  • Priority handling: Most recent imports processed first

Factors Affecting Speed

  • Audience size - Larger audiences take longer
  • Data complexity - More fields require additional processing time
  • System load - Peak usage times may extend processing
  • Data availability - Some contacts may require additional verification

Monitoring Progress

Status Indicators

  • Processing - Enrichment is actively running
  • X% Complete - Shows current progress percentage
  • Ready to Sync - Enrichment completed successfully

Notifications

You will receive notifications when:

  • Enrichment starts - Confirmation that processing has begun
  • Enrichment completes - Your audience is fully enriched and ready
  • Issues detected - If any contacts couldn't be enriched

What Happens During Enrichment

The system enhances your contacts by:

  1. Verifying existing data - Confirming accuracy of imported information
  2. Finding missing information - Adding email addresses, phone numbers, and job details
  3. Updating outdated data - Refreshing job titles and company information
  4. Adding intent signals - Including buying behavior and engagement data
  5. Validating contact quality - Ensuring contacts are reachable and accurate

Best Practices

During Enrichment

  • Be patient - Allow the full processing time before making changes
  • Avoid modifications - Don't edit the audience while enrichment is running
  • Monitor notifications - Check for completion alerts and any issues

After Enrichment

  • Review enhanced data - Check the additional information added to contacts
  • Verify accuracy - Spot-check a few contacts to ensure data quality
  • Prepare for sync - Get ready to sync your enriched audience to ad platforms

Troubleshooting

Status Bar Not Appearing

  • Wait 15 minutes - The status bar may take time to display
  • Refresh the page - Sometimes a browser refresh helps
  • Check audience size - Very small audiences may enrich quickly without showing status

Slow Enrichment

  • Large audiences - Over 10,000 contacts naturally take longer
  • Peak times - Processing may be slower during high-usage periods
  • Contact complexity - Some contacts require more verification time

Incomplete Enrichment

  • Some contacts may not have additional data available
  • Privacy settings - Some professionals limit data availability
  • Data sources - Not all information is publicly accessible

Next Steps

Once your audience is fully enriched and shows "Ready to Sync":

  • Review your enhanced audience - Check the additional data that was added
  • Sync to ad platforms - Connect your enriched audience to advertising platforms for targeting
  • Set up tracking - Configure tracking pixels and UTM parameters for campaign measurement

Your enriched audience now contains comprehensive contact information, ready for highly targeted marketing campaigns across your connected platforms.

Adding Contacts via CSV UploadSyncing Audiences to Ad Platforms