Syncing Audiences to Ad Platforms

Sync your enriched ContactLevel audiences to your connected ad platforms to start running targeted campaigns. This guide will show you how to enable syncing and manage your audience across different advertising platforms.

What is Audience Syncing?

Audience syncing allows you to:

• Connect to ad platforms - Sync audiences to Meta, LinkedIn, Google, and other platforms
• Enable targeted advertising - Use your custom audiences for precise campaign targeting
• Maintain audience updates - Keep your ad platform audiences current with new contacts
• Optimize campaign performance - Leverage enriched data for better ad targeting

Prerequisites

Before syncing your audience, ensure you have:

• Created and populated an audience (see Adding a new Audience)
• Added contacts via Contact Search or CSV Upload
• Completed Data Enrichment process
• Connected your ad platform accounts to ContactLevel

Syncing Your Audience

Step 1: Access Sync Settings

1. Navigate to your audience in the ContactLevel dashboard
2. Click the "Syncs" tab within your audience settings
3. Review available platforms - See all connected ad platforms

Step 2: Enable Ad Platforms

Enable all the ad platforms you'd like to sync your audience to. You can select multiple platforms simultaneously:

• Meta (Facebook/Instagram) - For social media advertising
• LinkedIn - For professional B2B targeting
• Google Ads - For search and display campaigns
• Other connected platforms - Any additional platforms you've integrated

Step 3: Initiate Sync

Click "Sync" to start the synchronization process. This will:

• Upload your ContactLevel audience to selected ad platforms
• Create custom audiences in each platform's ad manager
• Make your audience available for campaign targeting

Step 4: Verify Sync Status

Monitor the sync progress and confirm successful completion:

• Check sync status - See real-time progress for each platform
• Verify audience creation - Confirm audiences appear in your ad managers
• Review audience size - Ensure contact counts match expectations

Managing Active Campaigns

Adding New Contacts to Running Campaigns

When your campaigns are active and ads are running, you can easily expand your audience:

1. Add contacts to your ContactLevel audience using:

   • Contact Search for new prospects
   • CSV Upload for additional contact lists

2. Wait for enrichment - Allow new contacts to complete the enrichment process

3. Click "Sync" again - Resync the audience to update your ad platforms

4. Updated targeting - Your campaigns will now target the expanded audience

Credit Usage for Updates

Cost-effective updates: When adding people to an existing synced audience:

• Only pay for new records - You only use credits for newly added contacts
• No charges for existing contacts - Previously synced contacts don't consume additional credits
• Efficient scaling - Cost-effectively grow your campaigns over time

Best Practices

Initial Sync Setup

• Test with small audiences - Start with smaller audiences to verify sync functionality
• Verify platform connections - Ensure all ad accounts are properly connected
• Check audience sizes - Confirm minimum audience requirements for each platform

Ongoing Management

• Regular updates - Add new contacts periodically to keep campaigns fresh
• Monitor performance - Track which platforms deliver the best results
• Maintain data quality - Ensure new contacts meet your targeting criteria

Platform-Specific Considerations

• Meta audiences - May take 1-2 hours to populate fully
• LinkedIn audiences - Require minimum audience sizes for certain campaign types
• Google Ads - Custom audiences need time to build match rates

Troubleshooting

Sync Issues

• Platform disconnection - Reconnect ad accounts if sync fails
• Audience size limits - Check minimum/maximum audience requirements
• API rate limits - Large audiences may take longer to sync

Campaign Integration

• Audience not appearing - Allow time for platform processing
• Low match rates - Ensure contact data quality is high
• Targeting restrictions - Some platforms have specific audience requirements

Next Steps

Once your audience is successfully synced to ad platforms:

• Use Audiences in Ad Managers - Learn how to target your synced audiences in campaign setup
• Set up Contact Level Tracking - Install tracking pixels and configure UTM parameters for accurate campaign measurement

Your ContactLevel audience is now available across your connected ad platforms, ready for precise targeting in your marketing campaigns.