Playbook Summary

Google Ads Pipeline Stage Targeting 2026 | ContactLevel - Show stage-specific ads based on CRM pipeline data. Sync sales pipeline stages from HubSpot or Salesforce to Google Ads as Customer Match audiences.

Platform: Google. This playbook provides step-by-step guidance for implementing google ads pipeline stage targeting 2026 | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Generic Ads Waste Budget on Wrong-Stage Prospects. You can't show different ads based on where prospects are in your sales process. Everyone sees the same message regardless of pipeline stage.

Solution Overview

Sync CRM Stages to Google as Customer Match. ContactLevel syncs pipeline stages from HubSpot or Salesforce to Google Ads automatically. Each stage becomes a separate Customer Match audience.

Key Benefits

  • Contacts in each deal stage immediately see relevant content
  • No more manual audience management and delayed ad delivery
  • High match rates ensure you only target your ideal prospects
  • Real-time sync as contacts in your pipeline stages change

Implementation Steps

  1. Create a dynamic sync from your CRM to ContactLevel: Connect your CRM and select the pipeline stage using the query builder. Set up a sync and a separate audience for every deal stage. ContactLevel will automatically pull contacts based on the fields you select.
  2. Sync Pipeline Stages to Google Ads: Now all your pipeline stages should be mapped to separate audiences in ContactLevel. Sync these to your Google Ads account one by one.
  3. Create an Ad Set for each pipeline stage: Create an Ad Set for each pipeline stage and select the corresponding audience. Now you can show different ads to different pipeline stages automatically.

Learn how to use ContactLevel to sync enriched contact data to Google for precision B2B targeting with high match rates.

Use ContactLevel to Automatically Target Prospects by Pipeline Stage on Google Ads

Sync your CRM pipeline data to Google and show stage-specific ads across Search, YouTube, Gmail, and Display. Match content to buying stage.

Learn more about our Google Ads Integration

Without ContactLevel

Generic Ads Waste Budget on Wrong-Stage Prospects

You can't show different ads based on where prospects are in your sales process. Everyone sees the same message regardless of pipeline stage.

With ContactLevel

Sync CRM Stages to Google as Customer Match

ContactLevel syncs pipeline stages from HubSpot or Salesforce to Google Ads automatically. Each stage becomes a separate Customer Match audience.

1

Create a dynamic sync from your CRM to ContactLevel

Connect your CRM and select the pipeline stage using the query builder. Set up a sync and a separate audience for every deal stage. ContactLevel will automatically pull contacts based on the fields you select.

Video demonstration showing create a dynamic sync from your crm to contactlevel: Connect your CRM and select the pipeline stage using the query builder. Set up a sync and a separate audience for every deal stage. ContactLevel will automatically pull contacts based on the fields you select.
2

Sync Pipeline Stages to Google Ads

Now all your pipeline stages should be mapped to separate audiences in ContactLevel. Sync these to your Google Ads account one by one.

Video demonstration showing sync pipeline stages to google ads: Now all your pipeline stages should be mapped to separate audiences in ContactLevel. Sync these to your Google Ads account one by one.
3

Create an Ad Set for each pipeline stage

Create an Ad Set for each pipeline stage and select the corresponding audience. Now you can show different ads to different pipeline stages automatically.

Video demonstration showing create an ad set for each pipeline stage: Create an Ad Set for each pipeline stage and select the corresponding audience. Now you can show different ads to different pipeline stages automatically.

Why It Works

Contacts in each deal stage immediately see relevant content
No more manual audience management and delayed ad delivery
High match rates ensure you only target your ideal prospects
Real-time sync as contacts in your pipeline stages change