Use ContactLevel to Drive Higher Quality Leads from LinkedIn

Sometimes LinkedIn's native filters aren't strict enough. Build a clean audience with ContactLevel and import it to LinkedIn for higher quality conversions.

Learn more about our LinkedIn Ads Integration

Without ContactLevel

LinkedIn Native Targeting Lets Wrong Users Slip Through

LinkedIn Ads are powerful for B2B, but native title, attribute, and industry targeting often let the wrong users through: mid-level roles instead of senior buyers, industries outside your core market, titles that "sound close" but don't match your ICP. Those bad leads inflate CPL and muddy your funnel.

With ContactLevel

Build Clean ICP Audiences and Sync to LinkedIn

ContactLevel lets you create precise ICP audiences and sync them to LinkedIn to tighten targeting, improve quality, and lift your results with 85%+ match rates.

1

Create ICP Audience in ContactLevel

Define your ideal companies, departments, seniorities, and titles. You can also pull in your ABM account list via CRM or CSV. Preview lets you verify quality before syncing.

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2

Sync to LinkedIn

Push your ICP audience into LinkedIn as a matched list for use in your campaigns. Note: Matched Audiences take up to 72 hours to fully populate, so plan accordingly.

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3

Launch A/B Test Campaigns

Run a head-to-head test: Control uses LinkedIn's native attribute targeting (titles, functions, seniorities). Test uses your ContactLevel matched list.

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4

Track Qualification Rate

Use CRM tracking to measure form-completion rates, qualification rates, CPL, CPM, and CPA. Run the test for 1-2 weeks and compare.

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Why It Works

LinkedIn targeting is good, but sometimes not strict enough
ContactLevel allows for more audience control and precision
Native targeting picks up "close but wrong" titles
Higher targeting precision = better ROI and qualified lead rate