Question 1

How does ContactLevel work?

Accepted Answer

ContactLevel lets you target individual decision-makers inside key accounts - not just the account as a whole.

Upload your lists or connect to your CRM, and the platform automatically matches your contacts across major ad platforms so you can serve personalized ads directly to the people who matter most.

Question 2

Where does the data come from? Is it accurate?

Accepted Answer

We work with fully compliant, permission-based data sources that deliver high match rates on LinkedIn, Meta, Google, YouTube, Reddit, and more. You can also bring your own lists or enrich your data inside the platform - we help you ensure accuracy before your campaigns go live.

Question 3

Which platforms can I target people on?

Accepted Answer

With ContactLevel, you can target your buying group across LinkedIn, Meta (Facebook/Instagram), Google/YouTube, Reddit, and X (Twitter). The platform handles the complex cross-platform matching automatically.

Question 4

How do I use these custom audiences on my ad platforms?

Accepted Answer

It's simple! You build your perfect audience or audience segment in ContactLevel, then click one button to sync it to all selected ad platforms.

Inside your ads manager of choice (Meta, LinkedIn, Google, etc.), when selecting targeting for your campaign, choose the newly imported third-party audience you created in ContactLevel. It will appear under Custom Audiences in your Ad Set or Campaign settings.

Question 5

What kind of results can I expect?

Accepted Answer

While every campaign is different, our users typically report: 2-4x higher email reply rates when ads warm up prospects first. Increased meeting bookings without adding headcount. Faster deal cycles by engaging full buying groups, not just one contact.

We provide benchmarks and case studies inside the dashboard to help you compare performance.

Question 6

How does ContactLevel connect to my sales process or CRM?

Accepted Answer

You can integrate ContactLevel directly with CRMs like HubSpot, Salesforce, Attio, Zoho and Slack - so your sales team gets real-time engagement signals (who's clicking, who's engaging) to time their outreach perfectly.

Question 7

How can I sync ads to my outbound email or LinkedIn campaigns?

Accepted Answer

We enable you to connect to HeyReach, Instantly.ai, Outreach and all other major outbound platforms through API and Webhooks.

We're more than happy to provide a specialist from our technical team to help you set it up, free of charge.

We also have docs inside the platform that can be followed step by step to set up the API and webhook connections.

Question 8

How is this better than traditional ABM or outreach?

Accepted Answer

Traditional ABM often wastes spend on entire accounts, hoping the right person sees it. ContactLevel lets you directly reach the key decision-makers, influencers, and champions who drive deals - so your sales and marketing teams stay aligned and focused.

Question 9

How fast can we get started?

Accepted Answer

You can start building your first audience immediately by signing up for a free 14 day trial. The audience sync to ad platforms can take up to 24 hours.

Launch tomorrow and start seeing instant results - custom audiences have no learning phase and your ads will be delivered to the right people immediately.

Question 10

How does ContactLevel integrate with my existing workflow?

Accepted Answer

ContactLevel works with your existing contact lists from CRMs, CSVs, or manual uploads.

Simply upload your data, and we'll handle the enrichment and platform matching automatically. No complex integrations or workflow changes required.

Question 11

What is contact-level targeting?

Accepted Answer

Contact-level targeting allows you to reach specific individuals with your ads across major advertising platforms like LinkedIn, Meta, Google, Reddit, and X. Unlike traditional account-based targeting, you target exact contacts by name, giving you precision control over who sees your campaigns.

Question 12

How does ContactLevel achieve high match rates?

Accepted Answer

ContactLevel achieves industry-leading match rates by using verified email addresses and direct connections with advertising platforms. Our real-time syncing ensures your audiences stay fresh, and our proprietary matching technology maximizes the number of contacts that successfully convert to targetable users on each platform.

Question 13

What information do I need to target a contact?

Accepted Answer

You only need one datapoint per contact—ContactLevel automatically enriches the rest. Upload a LinkedIn URL, work email, personal email, or name + job title + company domain, and we'll find and verify the additional contact information needed for high match rates across advertising platforms.

Question 14

How quickly do audiences sync to ad platforms?

Accepted Answer

Audiences sync to advertising platforms in real-time. When you add contacts to a ContactLevel audience, they begin syncing immediately. Most platforms process the audience within minutes, though some may take a few hours to become fully active for targeting.

Question 15

Can I update audiences after they are synced?

Accepted Answer

Yes. ContactLevel audiences update in real-time as you add or remove contacts. Changes automatically sync to all connected ad platforms, keeping your targeting current without manual updates. This is especially useful for ABM campaigns where target accounts change frequently.

Question 16

What are typical match rates for contact-level targeting?

Accepted Answer

ContactLevel achieves 70-99% match rates across platforms. LinkedIn delivers near-perfect match rates at the high end of this range, Meta performs almost as well, and Google sits at the lower end. Match rates depend on audience persona and region—North America sees the highest performance, EU follows closely behind, and APAC regions typically see around a 20% drop from North American benchmarks.

Question 17

How is this different from account-based targeting?

Accepted Answer

Account-based targeting reaches everyone at a company. Contact-level targeting reaches specific people. This precision is critical for enterprise sales where you need to reach decision-makers without wasting budget on irrelevant contacts. You control exactly who sees your ads, not just which companies.

Question 18

Can I exclude contacts from my audiences?

Accepted Answer

Yes. ContactLevel supports exclusion lists so you can suppress existing customers, competitors, or other contacts you do not want to reach. Exclusions sync across all platforms, ensuring consistent audience management everywhere you advertise.

Question 19

What is contact data enrichment?

Accepted Answer

Contact data enrichment adds missing information to your existing contact records. ContactLevel enriches your contacts with verified work emails and direct phone numbers automatically as you build audiences. This means you get complete contact data for advertising and outbound at the same time.

Question 20

How does ContactLevel enrich my contact data?

Accepted Answer

When you add contacts to a ContactLevel audience, the platform automatically matches them against premium data providers and enriches each record with verified work emails and direct phone numbers. There's no manual work required—enrichment happens in real-time as you build your targeting lists.

Question 21

Can I enrich my entire CRM database?

Accepted Answer

Yes. You can enrich your entire CRM by connecting it to ContactLevel and adding contacts to an audience. The platform will automatically enrich thousands of records in minutes with verified emails and phone numbers. You can also export the enriched data back to your CRM or outbound tools.

Question 22

Is the enriched contact data GDPR and CCPA compliant?

Accepted Answer

Yes. All contact data provided by ContactLevel is sourced from permission-based providers and complies with GDPR, CCPA, and other global privacy regulations. We follow strict data privacy standards and only provide data that meets legal requirements for business use.

Question 23

How accurate are the enriched emails and phone numbers?

Accepted Answer

ContactLevel uses premium data providers with high accuracy rates. All emails are verified in real-time for deliverability, and phone numbers are validated to be current. We continuously refresh our data sources to maintain accuracy and remove outdated information, so you're getting the most current contact data available.

Question 24

Can I use enriched data for cold email outreach?

Accepted Answer

Yes. The verified work emails and phone numbers from ContactLevel can be used for email outreach, cold calling, and sales development. Many customers build audiences for advertising first, then export the enriched contact data to their outbound tools for multi-channel campaigns.

Question 25

How long does data enrichment take?

Accepted Answer

Enrichment happens in real-time as you add contacts to audiences. You'll see verified emails and phone numbers appear within seconds of uploading your list. For large CRM imports with thousands of contacts, enrichment typically completes within minutes.

Question 26

What is contact-level website visitor identification?

Accepted Answer

Contact-level website visitor identification reveals the specific individuals visiting your website, not just their company. When someone browses your site, ContactLevel identifies their name, job title, email, company, and contact details—even if they never fill out a form. This goes beyond traditional account-level tools that only show company names.

Question 27

How does contact-level identification differ from account-level identification?

Accepted Answer

Account-level identification tools like Clearbit, 6sense, or Demandbase tell you "Someone from Acme Corp visited your site." Contact-level identification tells you "Sarah Johnson, VP of Marketing at Acme Corp, visited your pricing page for 3 minutes." This granular intelligence enables personalized sales outreach and precise attribution to individual decision-makers.

Question 28

How can you identify anonymous website visitors in B2B?

Accepted Answer

ContactLevel uses a proprietary identity graph and device fingerprinting technology to deanonymize website traffic. When visitors land on your site, we match their browser signals, IP address, and behavioral patterns against our database of verified business professionals to reveal their identity—without requiring form fills or cookies.

Question 29

What information can I learn about identified website visitors?

Accepted Answer

ContactLevel provides comprehensive visitor intelligence including full name, job title, seniority level, department, company name, company size, industry, location, LinkedIn profile, work email* and phone number* when available. You also see which pages they viewed, how long they stayed, and their engagement patterns over time. (Emails and phones are available with the Emails & Phones add-on)

Question 30

How do I connect ad clicks to website visits for specific contacts?

Accepted Answer

ContactLevel tracks the complete customer journey at the individual level. When a known contact clicks your LinkedIn or Google ad and visits your site, we attribute that session to their profile. This provides true 1:1 attribution, proving exactly which campaigns and ads drive engagement from specific decision-makers rather than anonymous traffic.

Question 31

What is the accuracy rate for visitor identification?

Accepted Answer

ContactLevel identifies 20-40% of B2B website visitors at the contact level, significantly higher than account-level tools which typically identify 30-50% at the company level only. Our identification accuracy exceeds 95% for named contacts, meaning when we identify someone, you can trust the data is correct and actionable.

Question 32

Do I need to install tracking code on my website?

Accepted Answer

Yes, a lightweight JavaScript tracking pixel is required to enable visitor identification. The pixel installs in under 5 minutes via Google Tag Manager, Segment, or directly in your website header. It respects existing consent management platforms and can be configured for GDPR and CCPA compliance.

Question 33

How quickly are website visitors identified?

Accepted Answer

Visitor identification happens in real-time. When someone visits your site, ContactLevel identifies them within seconds and immediately pushes the data to your dashboard and connected systems. This enables instant sales notifications via Slack, email, or CRM alerts so your team can reach out while the prospect is still engaged.

Question 34

What is contact-level analytics?

Accepted Answer

Contact-level analytics tracks advertising performance at the individual person level rather than just account or campaign level. ContactLevel shows you exactly which contacts saw your ads, clicked, and visited your website—giving you complete visibility into individual engagement throughout your advertising funnel.

Question 35

How does contact-level attribution work?

Accepted Answer

ContactLevel tracks every interaction a specific contact has with your advertising campaigns. When someone in your target audience clicks on an ad or visits your website, that activity is attributed directly to their individual contact record. This creates a complete engagement timeline for each person, showing you their full journey from first visit to conversion.

Question 36

What metrics can I track at the contact level?

Accepted Answer

You can track ad clicks, website visits, page views, session duration, and engagement patterns for each individual contact. ContactLevel also provides account-level rollups that aggregate contact activity by company, giving you both individual and organizational views of your advertising performance.

Question 37

Can I see which specific contacts engaged with my ads?

Accepted Answer

Yes. ContactLevel shows you exactly which individuals in your target audience clicked on ads and visited your website. You can view detailed engagement timelines for each contact, including when and where they clicked, and what pages they visited.

Question 38

How is this different from traditional advertising analytics?

Accepted Answer

Traditional advertising analytics show campaign-level metrics like total impressions and clicks, but they don't tell you who actually engaged. Contact-level analytics identifies every individual person who interacted with your ads and tracks their complete engagement journey. You see names, not just numbers—making it possible to follow up with engaged contacts and measure real pipeline impact.

Question 39

Is contact-level analytics data real-time?

Accepted Answer

Yes. ContactLevel provides real-time analytics so you can see contact engagement as it happens. When someone in your target audience clicks your ad or visits your website, that activity appears in your dashboard within minutes. This enables you to respond quickly to high-intent signals and engage with interested contacts while they're still warm.

Question 40

How do I measure ROI with contact-level analytics?

Accepted Answer

Contact-level analytics makes ROI measurement straightforward by connecting advertising spend directly to individual pipeline opportunities and revenue. You can see exactly which contacts engaged with your ads before converting, calculate cost per engaged contact, and track how advertising influenced specific deals in your CRM. This provides a clear, person-level view of advertising ROI.

Question 41

What is ContactLevel Prospector?

Accepted Answer

ContactLevel Prospector is a list building tool that allows you to find and export contact information for your ideal prospects. It combines a massive B2B database with real-time verification to replace tools like ZoomInfo and Apollo.

Question 42

How does this compare to ZoomInfo or Apollo?

Accepted Answer

ContactLevel Prospector offers similar list building capabilities but with a focus on data quality and verified contact info. We often provide better mobile phone coverage and cleaner email data at a more accessible price point.

Question 43

Can I export contacts to my CRM?

Accepted Answer

Yes. You can export contacts directly to Salesforce, HubSpot, and other major CRMs. You can also download your lists as CSV files for use in any other tool.

Question 44

How do Net New Monthly Contacts work?

Accepted Answer

Your monthly contact limit refers to NEW contacts you can sync to ad platforms each month.

These contacts can be synced across all platforms simultaneously - so 5,000 contacts can target the same people on LinkedIn, Meta, Google, Reddit, and X (Twitter).

Once synced, audiences remain in your accounts permanently, allowing you to build a growing database over time.

Question 45

What are Records and how are they used?

Accepted Answer

Records power the data matching process to connect your contacts with their ad platform accounts.

Record usage depends on data quality - contacts with LinkedIn URLs or work emails require fewer records. Without these identifiers, more enrichment is needed, consuming more records.

If you upload a list with only personal or work emails (without other data), the cost is double per record due to the advanced enrichment required.

We recommend including LinkedIn URLs or work emails for optimal efficiency.

Question 46

Can I create multiple audience segments?

Accepted Answer

Yes! All plans include unlimited audience segments.

You can create separate audiences for different personas, campaigns, or customer segments. Each audience can contain any number of contacts, but your total NEW contacts per month are limited by your plan.

This flexibility lets you organize and target different segments simultaneously.

Question 47

What happens if I exceed my monthly contact limit?

Accepted Answer

If you reach your monthly limit, you can either wait until the next month or upgrade your plan for immediate access to more contacts.

Your existing audiences and synced contacts remain active and accessible. We'll notify you as you approach your limit so you can plan accordingly.

Question 48

Do I lose access to my audiences if I downgrade?

Accepted Answer

No, your existing audiences remain in your ad platform accounts permanently.

Downgrading only affects your monthly NEW contact limit and available features. You'll continue to have access to all previously created audiences and can still run campaigns with them.

Question 49

What data do I need to provide for best results?

Accepted Answer

For optimal matching and lower record usage, include LinkedIn URLs or work emails with your contacts.

Names and company information also help. The more accurate data you provide, the better our matching algorithms perform across ad platforms.

Question 50

What's the pricing?

Accepted Answer

We offer flexible monthly and annual pricing plans based on the number of net new contacts you can add each month.

Plans start at $1,000/month for 10,000 net new contacts per month (add 10,000 new records to your ContactLevel account each month). We also offer 30,000 net new contacts per month and custom enterprise solutions.

Annual plans include a 10% discount and provide all contact records upfront (monthly limit × 12). This is perfect if you want to target your entire TAM immediately with more contacts than monthly plans allow.

View our full pricing details on our pricing page.

Question 51

Is there a free trial available?

Accepted Answer

Yes! All plans come with a 14 day free trial with 1,000 contacts for free to get you started.

This lets you test the platform and see results before committing to a paid plan.

You can cancel the free trial at any time.

Question 52

How does annual pricing work?

Accepted Answer

Annual plans offer 10% savings and provide all records upfront.

This gives you budget predictability and immediate access to your full year's allocation of contacts and records. You can still use them monthly as needed.

Question 53

How much does contact-level targeting cost?

Accepted Answer

ContactLevel offers fixed monthly plans based on how many net new contacts you want to add to the platform each month. You pay ad spend for your campaigns directly to the advertising platforms, not to ContactLevel. Pricing details are available on our pricing page.

Question 54

Which platforms does ContactLevel integrate with?

Accepted Answer

ContactLevel integrates with all major advertising platforms including LinkedIn Ads, Meta Ads (Facebook and Instagram), Google Ads, Reddit Ads, and X (Twitter) Ads. We also integrate with CRMs like Salesforce, HubSpot, Pipedrive, Attio, and others. We also integrate with marketing automation platforms like Marketo and Pardot, and with 5,000+ apps via Zapier.

Question 55

Can I import contacts from my CRM?

Accepted Answer

Yes. ContactLevel connects directly with major CRMs including HubSpot, Salesforce, and others. You can also upload CSV files or use our API to import contact lists. Once imported, contacts are automatically formatted and prepared for targeting across all connected ad platforms.

Question 56

How long does it take to set up integrations?

Accepted Answer

Most integrations can be set up in under 5 minutes with our one-click OAuth connections. CRM integrations typically take 5-10 minutes for initial field mapping. Once configured, all data syncs happen automatically in real-time.

Question 57

Can I sync contacts to multiple platforms simultaneously?

Accepted Answer

Yes, ContactLevel enables simultaneous audience syncing across all connected platforms. Upload your contact list once and sync to LinkedIn, Meta, Google, Reddit, and X at the same time for unified omnichannel marketing campaigns.

Question 58

Do integrations sync in real-time?

Accepted Answer

Yes, all ContactLevel integrations support real-time syncing. When you add contacts to your CRM or update audience segments, changes are automatically synced to advertising platforms within minutes.

Question 59

Can I integrate ContactLevel with my custom tools via API?

Accepted Answer

Yes, ContactLevel provides a comprehensive REST API for custom integrations. Build custom workflows, automate contact enrichment, and sync data with your proprietary tools. We also support webhooks for real-time event notifications.

Question 60

Do I need separate accounts for each ad platform?

Accepted Answer

Yes, you need active advertising accounts on each platform you want to target. ContactLevel connects to your existing ad accounts and syncs audiences to them. You maintain full control of your campaigns and budgets within each platform's native interface.

Question 61

What CRM integrations do you support?

Accepted Answer

We integrate with major CRMs including HubSpot, Salesforce, Pipedrive, and more. You can also connect to Slack for real-time notifications.

These integrations provide engagement signals and help your sales team time their outreach perfectly based on ad engagement data.

Question 62

How secure is my data?

Accepted Answer

We take data security seriously with enterprise-grade encryption, SOC 2 compliance, and GDPR adherence. Your contact data is processed securely and we never share it with third parties.

All data transmission and storage follows industry best practices for privacy and security. For detailed information about our data handling practices, please review our Privacy Policy and Cookie Policy.

Question 63

Can I use my own ad accounts?

Accepted Answer

Yes! You connect your own ad accounts (LinkedIn, Meta, Google, etc.) to the platform. This ensures you maintain full control and ownership of your campaigns and audience data.

We simply facilitate the audience creation and matching process within your existing ad accounts.

Question 64

What file formats do you accept for contact uploads?

Accepted Answer

We accept CSV, Excel, and can integrate directly with most CRMs. The platform is flexible with data formats and will guide you through the mapping process.

We also provide templates and best practices to ensure optimal data quality and matching rates.

Frequently Asked Questions

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Contact Data Enrichment

Website Visitor Identification

Contact-Level Analytics

ContactLevel Prospector

Contact Management & Data

Pricing & Plans

Platform Integrations

Technical & Security

Support & Implementation

Legal & Compliance

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