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Playbooks

Meta Ads

Optimize your Meta advertising campaigns

Meta Job Title Targeting

Drive higher quality B2B leads from Meta

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Meta Lookalike Optimization

Decrease junk leads from Meta lookalikes

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Meta Lookalike Exclusion

Block unqualified prospects with negative lookalikes

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Meta Pipeline Stage Targeting

Show stage-specific ads based on CRM pipeline data

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Meta Ghosted Lead Recovery

Re-engage cold leads who stopped responding

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Meta Cold Prospect Warmup

Warm up cold prospects before sales outreach

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Meta ABM Buyer Group Targeting

Target entire buying committees with role-specific ads

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Google Ads

Maximize ROI from Google Ads

Google Job Title Targeting

Drive higher quality B2B leads from Google Ads

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Google Search Inclusion

Limit search traffic to ICP users only

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Google Demand Gen

Show ads only to real buyers on Google

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Google Branded Search Exclusion

Protect Google branded search efficiency

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Google Pipeline Stage Targeting

Show stage-specific ads based on CRM pipeline data

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Google Ghosted Lead Recovery

Re-engage cold leads who stopped responding

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Google Cold Prospect Warmup

Warm up cold prospects before sales outreach

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Google ABM Buyer Group Targeting

Target entire buying committees with role-specific ads

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LinkedIn, Reddit & X

Target high-intent B2B audiences

LinkedIn Matched Audiences

Drive higher quality leads from LinkedIn

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LinkedIn Pipeline Stage Targeting

Show stage-specific ads based on CRM pipeline data

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LinkedIn Ghosted Lead Recovery

Re-engage cold leads who stopped responding

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LinkedIn Cold Prospect Warmup

Warm up cold prospects before sales outreach

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LinkedIn ABM Buyer Group Targeting

Target entire buying committees with role-specific ads

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Reddit Job Title Targeting

Reach high-intent B2B buyers actively solving problems

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Reddit Ghosted Lead Recovery

Re-engage cold leads who stopped responding

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Reddit Cold Prospect Warmup

Warm up cold prospects before sales outreach

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Reddit ABM Buyer Group Targeting

Target entire buying committees with role-specific ads

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X Job Title Targeting

Drive quality B2B leads from X (Twitter) ads

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X Ghosted Lead Recovery

Re-engage cold leads who stopped responding

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X Cold Prospect Warmup

Warm up cold prospects before sales outreach

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X ABM Buyer Group Targeting

Target entire buying committees with role-specific ads

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Data & Integrations

Leverage your data stack for better targeting

6sense Intent Audiences

Use 6sense intent to build precise audiences

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HubSpot Buyer Intent

Expand retargeting with HubSpot intent data

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Playbooks

  • Meta Job Title Targeting
  • Google Job Title Targeting
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  • Meta Ghosted Lead Recovery
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