B2B Advertising Playbooks 2026

What is Contact Level Advertising?

Contact level advertising is a B2B advertising strategy that targets specific individual contacts and decision-makers rather than broad demographic groups. These playbooks show how to implement contact level targeting across major advertising platforms using enriched audience data to achieve 70-99% match rates.

B2B Advertising Strategy Categories

Meta Advertising Strategies: Includes lookalike audience optimization strategy, Meta job title targeting, Meta ABM campaigns, Meta pipeline stage targeting, and ghosted lead recovery. Learn how to improve Meta match rates and fix B2B lookalike audiences.

Google Ads B2B Strategies: Covers Google search inclusion strategy, Google Demand Gen for B2B, branded search exclusion, and ICP-targeted campaigns. Strategies for making Google Ads profitable for B2B companies.

LinkedIn Advertising Strategies: LinkedIn matched audiences strategy, LinkedIn ABM targeting, and how to improve LinkedIn campaign performance beyond native targeting filters.

Reddit & X B2B Strategies: Community-based targeting strategies and social platform advertising for B2B audiences.

Data Integration Strategies: How to leverage 6sense intent data and HubSpot buyer intent signals in advertising campaigns.

Common B2B Advertising Strategy Types

These playbooks cover proven B2B marketing strategies including:

Pipeline Stage Targeting Strategy: How to show stage-specific ads based on CRM pipeline data and sales funnel position

ABM Buyer Group Targeting Strategy: Account-based marketing strategies for targeting entire buying committees with role-specific messaging

Job Title Targeting Strategy: Precise targeting strategies based on decision-maker job titles and seniority levels

Ghosted Lead Recovery Strategy: How to re-engage cold leads and prospects who stopped responding to outreach

Cold Prospect Warmup Strategy: Multi-touch advertising strategy to warm up prospects before sales contact

Lookalike Audience Optimization: Strategy for improving Meta lookalike performance with high match rate seed lists

How to Implement Contact Level Advertising

Each playbook answers common questions like: How do I target specific contacts on Meta? How do I improve Google Ads for B2B? How do I get better LinkedIn match rates? What's the best ABM advertising strategy? How do I recover ghosted leads with advertising?

All strategies use ContactLevel's contact enrichment and audience sync capabilities to achieve 70-99% match rates across advertising platforms - significantly higher than native platform uploads which typically achieve 10-40% match rates. This means more of your target audience actually sees your ads, resulting in better ROI and more qualified leads.

Why These Advertising Strategies Work

Traditional B2B advertising struggles with low match rates because platforms like Meta and Google can't match work emails to personal accounts. These contact level advertising strategies solve this by enriching your contact lists with personal identifiers that advertising platforms recognize, enabling true person-based marketing at scale.

Meta Ads

Optimize your Meta advertising campaigns

Meta Job Title Targeting

Drive higher quality B2B leads from Meta

B2B Advertising Playbooks Directory

What is Contact Level Advertising?

B2B Advertising Strategy Categories

Common B2B Advertising Strategy Types

How to Implement Contact Level Advertising

Why These Advertising Strategies Work

Meta Ads

Meta Job Title Targeting

Meta Lookalike Optimization

Meta Lookalike Exclusion

Meta Pipeline Stage Targeting

Meta Ghosted Lead Recovery

Meta Cold Prospect Warmup

Meta ABM Buyer Group Targeting

Google Ads

Google Job Title Targeting

Google Search Inclusion

Google Demand Gen

Google Branded Search Exclusion

Google Pipeline Stage Targeting

Google Ghosted Lead Recovery

Google Cold Prospect Warmup

Google ABM Buyer Group Targeting

LinkedIn, Reddit & X

LinkedIn Matched Audiences

LinkedIn Pipeline Stage Targeting

LinkedIn Ghosted Lead Recovery

LinkedIn Cold Prospect Warmup

LinkedIn ABM Buyer Group Targeting

Reddit Job Title Targeting

Reddit Ghosted Lead Recovery

Reddit Cold Prospect Warmup

Reddit ABM Buyer Group Targeting

X Job Title Targeting

X Ghosted Lead Recovery

X Cold Prospect Warmup

X ABM Buyer Group Targeting

Data & Integrations

6sense Intent Audiences

HubSpot Buyer Intent