Playbook Summary

Meta Buyer Group Targeting 2026 | ContactLevel - Target buying groups by persona on Meta. Create separate audiences for each role (CEO, CIO, CFO) across all target accounts and show persona-specific ads on Facebook and Instagram.

Platform: Meta. This playbook provides step-by-step guidance for implementing meta buyer group targeting 2026 | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Same Message to Different Decision-Maker Roles. Generic account-based ads don't resonate with different personas. CEOs care about competitive advantage, CIOs need technical details, CFOs want ROI proof.

Solution Overview

Create Persona-Based Audiences Across All Target Accounts. ContactLevel lets you create separate audiences per persona across all target accounts. All CEOs in one audience see CEO-focused ads, all CIOs in another see technical content, all CFOs see ROI content etc.

Key Benefits

  • Persona-specific messaging resonates better than generic ads
  • CEOs see competitive advantage, CIOs see technical details
  • Each persona gets content that matters to their role
  • Track engagement by persona and account
  • Higher relevance drives better conversion rates

Implementation Steps

  1. Import Target Accounts from your CRM: Import all accounts you want to target with persona-based campaigns from your CRM
  2. Identify Buying Group Members by Role: ContactLevel finds all CEOs, CIOs, CFOs, and other personas across all target accounts
  3. Create Separate Audiences per Persona: Create one audience for all CEOs from target companies, another for all CIOs, another for all CFOs, etc.
  4. Run Persona-Specific Ad Campaigns: Show CEOs competitive advantage ads, CIOs technical content, CFOs ROI proof—each persona gets relevant messaging
  5. Track Contact and Account-Level Engagement: Monitor clicks at contact level (which personas engaged) and account level (how many buying group members influenced)

Learn how to use ContactLevel to sync enriched contact data to Meta for precision B2B targeting with high match rates.

Target Buying Groups by Persona on Meta

Import your target accounts from your CRM, create separate audiences for each persona (all CEOs, all CIOs, all CFOs), and show role-specific ads. CEOs see competitive advantage content, CIOs see technical content etc.

Learn more about our Meta Ads Integration

Without ContactLevel

Same Message to Different Decision-Maker Roles

Generic account-based ads don't resonate with different personas. CEOs care about competitive advantage, CIOs need technical details, CFOs want ROI proof.

With ContactLevel

Create Persona-Based Audiences Across All Target Accounts

ContactLevel lets you create separate audiences per persona across all target accounts. All CEOs in one audience see CEO-focused ads, all CIOs in another see technical content, all CFOs see ROI content etc.

1

Import Target Accounts from your CRM

Import all accounts you want to target with persona-based campaigns from your CRM

Video demonstration showing import target accounts from your crm: Import all accounts you want to target with persona-based campaigns from your CRM
2

Identify Buying Group Members by Role

ContactLevel finds all CEOs, CIOs, CFOs, and other personas across all target accounts

Video demonstration showing identify buying group members by role: ContactLevel finds all CEOs, CIOs, CFOs, and other personas across all target accounts
3

Create Separate Audiences per Persona

Create one audience for all CEOs from target companies, another for all CIOs, another for all CFOs, etc.

Video demonstration showing create separate audiences per persona: Create one audience for all CEOs from target companies, another for all CIOs, another for all CFOs, etc.
4

Run Persona-Specific Ad Campaigns

Show CEOs competitive advantage ads, CIOs technical content, CFOs ROI proof—each persona gets relevant messaging

Video demonstration showing run persona-specific ad campaigns: Show CEOs competitive advantage ads, CIOs technical content, CFOs ROI proof—each persona gets relevant messaging
5

Track Contact and Account-Level Engagement

Monitor clicks at contact level (which personas engaged) and account level (how many buying group members influenced)

Video demonstration showing track contact and account-level engagement: Monitor clicks at contact level (which personas engaged) and account level (how many buying group members influenced)

Why It Works

Persona-specific messaging resonates better than generic ads
CEOs see competitive advantage, CIOs see technical details
Each persona gets content that matters to their role
Track engagement by persona and account
Higher relevance drives better conversion rates