Target Buying Groups by Persona on Meta

Select all target accounts, create separate audiences for each persona (all CEOs, all CIOs, all CFOs), and show role-specific ads. CEOs see competitive advantage content, CIOs see technical content.

Learn more about our Meta Ads Integration

Without ContactLevel

Same Message to Different Decision-Maker Roles

Generic account-based ads don't resonate with different personas. CEOs care about competitive advantage, CIOs need technical details, CFOs want ROI proof.

With ContactLevel

Create Persona-Based Audiences Across All Target Accounts

ContactLevel lets you create separate audiences per persona across all target accounts. All CEOs in one audience see CEO-focused ads, all CIOs in another see technical content, all CFOs see ROI content.

1

Select All Target Accounts

Choose all accounts you want to target with persona-based campaigns

2

Identify Buying Group Members by Role

ContactLevel finds all CEOs, CIOs, CFOs, and other personas across all target accounts

3

Create Separate Audiences per Persona

Create one audience for all CEOs from target companies, another for all CIOs, another for all CFOs, etc.

4

Run Persona-Specific Ad Campaigns

Show CEOs competitive advantage ads, CIOs technical content, CFOs ROI proof—each persona gets relevant messaging

5

Track Contact and Account-Level Engagement

Monitor clicks at contact level (which personas engaged) and account level (how many buying group members influenced)

Why It Works

Persona-specific messaging resonates better than generic ads
CEOs see competitive advantage, CIOs see technical details
Each persona gets content that matters to their role
Track engagement by persona and account
Higher relevance drives better conversion rates