Contact-Level Analytics

Multi-Touch Attribution for Contact Level Marketing and Account Based Marketing

Track every touchpoint in your customer journey with ContactLevel's advanced attribution analytics. Understand which contact based advertising campaigns and targeted advertising efforts drive pipeline generation and revenue for better B2B demand generation.

First-Touch Attribution for Contact Based Advertising

Identify which campaigns first introduced prospects to your brand. Track the initial touchpoint that started the buyer journey for accurate contact level marketing attribution and account based marketing performance measurement.

Last-Touch Attribution for Pipeline Generation

See which campaigns closed the deal and drove conversions. Understand the final touchpoint that led to conversion for optimizing your targeted advertising and B2B lead nurturing strategies.

Multi-Touch Attribution Models

Use linear, time-decay, or custom attribution models to understand the full customer journey. Get accurate ROI measurement across all touchpoints in your contact level marketing and account based marketing campaigns for better advertising management tools and B2B growth marketing decisions.

Contact-Level Attribution - Know Exactly Who Engages with Your Ads

Go beyond anonymous metrics with contact-level attribution. Identify website visitors by name, track individual engagement across all channels, and understand exactly which contacts from your B2B email list or CRM are engaging with your contact based advertising and targeted advertising campaigns.

Identify Website Visitors by Name

Advanced visitor identification reveals the names and companies behind your website traffic. Know exactly which contacts from your account based marketing campaigns are visiting your site for better B2B lead nurturing and sales follow-up.

Track Individual Contact Engagement

See every ad impression, click, and website visit at the individual contact level. Track engagement history for each person in your CRM for personalized follow-up and better aligning ads with sales teams in your contact level marketing efforts.

Session Recording and Behavior Analysis

Record and replay website sessions to understand how contacts interact with your content. Analyze buying group behavior and identify high-intent signals for prioritizing sales outreach in your pipeline generation and B2B demand generation strategies.

Real-Time Engagement Alerts

Get instant Slack notifications when high-value contacts engage with your ads or visit your website. Enable immediate sales follow-up for hot prospects identified through your contact based advertising and targeted advertising campaigns.

Account-Level Tracking for Account Based Marketing and Buying Group Engagement

Track engagement at the account level to understand how entire buying groups interact with your campaigns. Monitor all contacts within target accounts for comprehensive account based marketing analytics and better B2B growth marketing insights.

Account Engagement Scoring

Aggregate engagement across all contacts within an account to identify high-intent accounts. Score accounts based on collective behavior for prioritizing sales efforts in your pipeline generation and contact level marketing strategies.

Buying Group Analysis

See which roles and departments within target accounts are engaging. Understand buying committee composition and engagement patterns for more effective account based marketing and B2B demand generation campaigns.

Account Journey Mapping

Visualize the complete account journey from first touch to closed deal. Track how different contacts within an account engage over time for better understanding of the B2B sales cycle in your contact based advertising and targeted advertising efforts.

Account-Based Reporting

Generate reports showing account-level metrics including total impressions, clicks, website visits, and engagement scores. Measure account based marketing ROI and optimize campaigns for better pipeline generation and B2B lead nurturing results.

Contact-Level Analytics Frequently Asked Questions

What is contact-level analytics?

Contact-level analytics tracks advertising engagement at the individual person level, not just anonymous metrics. You can see exactly which contacts from your B2B email list or CRM clicked your ads, visited your website, and engaged with your content. This enables precise measurement of contact based advertising and account based marketing campaign performance for better B2B demand generation.

How does ContactLevel identify website visitors?

ContactLevel uses advanced visitor identification technology to match website visitors to known contacts in your database. When someone from your target audience visits your site, we identify them by name and company, providing detailed engagement history for effective contact level marketing and B2B lead nurturing strategies.

Can I track engagement across multiple advertising platforms?

Yes, ContactLevel tracks engagement across LinkedIn, Meta, Google, Reddit, and X in a unified dashboard. See which contacts engaged on which platforms and understand cross-channel behavior for optimizing your omnichannel marketing and targeted advertising campaigns across all channels in your account based marketing strategy.

What attribution models does ContactLevel support?

ContactLevel supports multiple attribution models including first-touch, last-touch, linear, time-decay, and custom models. Choose the model that best fits your business to accurately measure ROI and optimize your contact based advertising, pipeline generation, and B2B growth marketing efforts.

How does account-level tracking work?

Account-level tracking aggregates engagement data across all contacts within a target account. You can see total account engagement, which roles are involved, and how the buying group is progressing through the sales cycle. This provides comprehensive insights for account based marketing campaigns and helps GTM teams prioritize high-intent accounts for better pipeline generation.

Start Tracking Contact-Level Analytics Today

Join leading B2B companies using ContactLevel for precision contact-level analytics and account based marketing measurement. Start your free trial with 1,000 contacts included and see exactly who engages with your targeted advertising campaigns.