ContactLevel for Account-Based Marketing
Your champion is ready to buy. The other five people on the buying committee aren't. Contact-level ABM warms every stakeholder with role-specific content until everyone reaches “yes” at the same time.
CTO
CEO
CMO
The problem with traditional ABM
Without ContactLevel
Generic account-based ads hit the account but miss the people. The champion is product-aware and ready to sign. The CFO doesn't understand the ROI case. The security lead has never heard of you. The deal stalls because the rest of the committee isn't at the same awareness stage.
With ContactLevel
Map the buying committee by name. Reach every stakeholder across LinkedIn, Meta, Google, and Reddit with 90%+ match rates. Show role-specific content to each person — ROI data to the CFO, technical proof to engineering, compliance docs to security. The whole committee moves forward together.
How contact-level ABM works
Three steps from champion meeting to closed-won.
Map the buying committee
After a successful first meeting, ask the champion who else is involved. Use LinkedIn and your CRM to find the other 5 to 10 stakeholders — economic buyer, technical evaluator, security lead, end user. Upload them to ContactLevel as a single per-account audience.
step1-abm
A CRM card for an account expands to reveal a roster of 6-8 people. Each person has a role label (CFO, CTO, CISO, End User, Champion). A cursor drags them into a labeled audience container.
Run role-specific content to every stakeholder
One campaign per account with mixed content: ROI data for the CFO, integration docs for engineering, SOC 2 and compliance for security, case studies for the champion. Thought-leader ads from your team work best — posts from real people, not branded banners. The ad platform serves different content based on what each stakeholder engages with.
step2-abm
Four different ad creatives (thought-leader post with avatar, ROI spreadsheet-style ad, technical architecture diagram, case-study card) fly from a single campaign container out to four different stakeholders in the buying committee. Each person only receives the ad that matches their role.
Spot knowledge gaps and fill them
See which stakeholders are engaging and which are dark. If the champion clicked 4 articles but the CFO has seen nothing, the deal will stall on the ROI question. Double down on ROI content, alert sales, fill the gap before the next internal meeting.
step3-abm
A stakeholder roster with engagement heat shown per contact. Champion is bright green with activity pulses. CFO is grey ("dark"). A small alert pops up: "CFO hasn't engaged — serve ROI content." Fresh ROI-themed creatives appear, and the CFO contact slowly lights up to green.
What you get for ABM
90%+ match rates across every platform
Native ad platforms match ~30% of a B2B list on a good day. Meta drops to ~20%, Google to ~2%. ContactLevel's identity graph lifts match rates to 80–99% on LinkedIn, 60–80% on Meta, 60–70% on Google. That means the full buying committee is actually reachable, not just the half that had personal emails.
Account-based segmentation
Group contacts by account and by role. Run one campaign per account with all stakeholders, or split by persona if volume allows. Unlimited audience segments on every plan.
Contact-level engagement tracking
See which specific contacts clicked which ads. Know when a dark stakeholder finally engages. Real-time Slack alerts when a high-value contact lands on your site so sales can act in the same hour.
- 90%+ match rates on LinkedIn, Meta, and Google vs ~30% native
- 470% average increase in outbound reply rates when contacts are warmed with ads first
- 2.2x more meetings booked when buying committees are engaged before sales calls
90%+
match rates on LinkedIn, Meta, and Google vs ~30% native
470%
average increase in outbound reply rates when contacts are warmed with ads first
2.2x
more meetings booked when buying committees are engaged before sales calls
Read the strategy
Frequently asked questions
Haven't found what you're looking for? Check our comprehensive FAQ or contact us - we are glad to help.
Account-based marketing that reaches the whole buying committee.
Account-based marketing picks the accounts worth winning, then surrounds the people who decide. The mistake most teams make is treating ABM like programmatic display — they run banner ads at a target account list and call it a strategy. That reaches the building, not the people. Contact-level ABM reaches the people by name.
A B2B deal does not close because the champion is sold. It closes when the economic buyer, the technical evaluator, the security lead, and the end user all reach “yes” at the same time. The champion is usually product-aware and ready to sign. The CFO has never seen the ROI case. The CISO has never heard of you. The deal stalls because the rest of the buying committee sits at a different awareness stage. ABM done at the account level cannot fix that, because it cannot see who is missing.
How contact-level ABM works
Map the buying committee after a successful first meeting → upload the 5 to 10 named stakeholders as one per-account audience → run role-specific content to each person. ROI data goes to the CFO. Integration docs go to engineering. SOC 2 and compliance go to security. Case studies go to the champion. Thought-leader ads from your own team work best here, because people trust a person more than a branded banner.
Native ad platforms match about 30% of a B2B list — closer to 20% on Meta and as low as 2% on Google. ContactLevel lifts match rates to 70–99% across LinkedIn, Meta, Google, Reddit, and X, so the full committee is actually reachable instead of the half that happened to have personal emails on file. Each contact carries 50–70 data points instead of the 1–3 fields in a raw CSV, which is what makes role-level segmentation possible in the first place.
Why contact-level ABM produces better returns
Contact-level ABM returns 320% ROI compared with 180% for account-level ABM, and close rates run 85% higher when the whole committee is engaged before the sales conversation. Warming contacts with ads first lifts outbound reply rates 470% and books 2.2x more meetings. The reason is simple: when a prospect says “send me some resources,” you failed to fill a knowledge gap. Contact-level tracking shows you which stakeholder is dark, so you fill the gap before the next internal meeting instead of after the deal dies.
This is one stage of the larger contact-level marketing system. ABM handles your highest-value accounts in active conversations; pair it with demand capture for in-market intent and account-based marketing strategy for the full playbook. Budget guideline: 20–30% of ad spend to ABM, since each matched contact is worth more than hundreds in a broader campaign. Plans start at $1,000/mo for 10,000 contacts, with a 14-day trial and 1,000 contacts included.
Stop losing deals to dark stakeholders.
See the full buying committee. Serve the content each person needs. Close the deal while your champion is still engaged.
14-day free trial. 1,000 contacts included. No credit card required.
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