ContactLevel for Demand Capture
Reach your ICP on every ad platforms with 90% accuracy, not just LinkedIn. See who's interested by name and job title and convert them into pipeline.
The fastest path to pipeline you're not running yet
Without ContactLevel
Intent signals sit in your analytics, your intent data tool, your email opens, your webinar attendee list — scattered and unused. The people who were already interested in your category go cold because you had no way to reach them as individuals. They find you once, then never again.
With ContactLevel
Pull your intent signals into a single audience. Target those specific people with product-specific ads across LinkedIn, Meta, Google, and Reddit with 90%+ match rates. Case studies, comparisons, ROI frameworks, direct CTAs. The content mix lets early-intent contacts warm up and high-intent contacts convert in the same campaign.
How contact-level demand capture works
Three steps from scattered signals to converted pipeline.
Pull both intent sources into one audience
Second-party signals: contacts researching your category from an intent data platform. First-party signals: contacts engaging with your own marketing — ad clicks, site visits, webinar attendees, email openers. Both sources go into the same demand capture audience. The source doesn't matter — both groups are solution-aware and ready for the same content.
step1-demandcapture
Two input buckets labeled "Second-party intent" (with an intent-data logo abstraction) and "First-party signals" (with site visit, ad click, webinar icons). Contact cards pour out of both and merge into a single unified audience container labeled "Demand Capture."
Run a mix of product-specific content
Case studies from companies in their industry. Product comparisons, honest and specific. ROI frameworks. For the highest-intent contacts, direct CTAs — trial offers, demo invites, short product videos. One campaign, mixed content. The engagement patterns determine who sees what.
step2-demandcapture
A campaign dashboard showing multiple ad creatives playing in rotation: a case study card, a competitor comparison table, an ROI calculator preview, a "Start free trial" CTA. Different contacts in the audience react to different ads based on their intent depth.
Alert sales when contacts hit sales-ready signals
Multiple pricing page visits. Repeated product content engagement. Technical documentation downloads. These signals move a contact from "warming up" to "ready to talk." Slack alerts fire. Sales reaches out while the interest is still hot.
step3-demandcapture
A contact card with rising engagement indicators (pricing page visit, product video watch, doc download). When the signals cross a threshold, a Slack-style notification pops up: "Sarah Chen at Acme just hit sales-ready signals." Sales rep avatar gets pinged.
What you get for demand capture
Unified intent audiences
Second-party and first-party signals in one audience. No separate campaigns per source. Mixed content serves early-intent and high-intent contacts from the same budget. The depth of engagement determines what each contact sees next.
Website visitor identification
Deanonymize named contacts who visit your site — their title, company, and the exact pages they viewed. The session recording tells you what content is resonating and which contacts are comparison-shopping right now.
Buying group detection
When multiple people at the same company hit intent signals simultaneously, that's a forming buying committee. ContactLevel surfaces the pattern automatically. That's the trigger to move the account into a contact-level ABM campaign.
- 90%+ match rates on LinkedIn, Meta, and Google vs ~30% native
- 470% average increase in outbound reply rates when contacts are warmed first
- 0% budget wasted on non-ICP — every impression goes to a named contact
90%+
match rates on LinkedIn, Meta, and Google vs ~30% native
470%
average increase in outbound reply rates when contacts are warmed first
0%
budget wasted on non-ICP — every impression goes to a named contact
Read the strategy
Frequently asked questions
Haven't found what you're looking for? Check our comprehensive FAQ or contact us - we are glad to help.
Demand capture converts the intent that already exists.
Demand capture is the fastest path to pipeline because the interest is already there. Lead generation captures existing demand; demand generation creates new demand. Demand capture sits at the sharp end of capture: find the named contacts who are solution-aware right now and put your product in front of them before they decide without you.
Most of that intent is already sitting in your stack, scattered and unused. Second-party intent from an intent data platform tells you which named contacts at which companies are researching your category. First-party signals come from your own marketing — ad clicks, site visits, webinar attendees, email openers. Both groups are solution-aware. Both belong in the same demand capture audience.
How contact-level demand capture works
Pull both intent sources into one audience → run a mix of product-specific content → alert sales when a contact hits sales-ready signals. The content mix does the sorting for you. Case studies and honest comparisons warm the early-intent contacts. Direct CTAs, trial offers, and short product videos convert the high-intent ones. One campaign, mixed content, the engagement patterns decide who sees what.
The reach problem is real. Native ad platforms match about 30% of a B2B list — roughly 20% on Meta, 2% on Google. ContactLevel resolves identities to 70–99% match rates across LinkedIn, Meta, Google, Reddit, and X, so the people who showed intent actually see your ads instead of finding you once and never again. Every contact carries 50–70 data points versus the 1–3 in a raw CSV, which is how you separate someone reading a blog post from someone comparing vendors.
When demand capture becomes contact-level ABM
Website visitor identification deanonymizes the named contacts hitting your site — title, company, the exact pages they viewed. When several people at the same account hit intent signals in the same window, that is a forming buying committee, not three independent events. The VP clicked a case study Tuesday; the CFO visited pricing Thursday. That pattern is the trigger to move the account into a contact-level ABM campaign.
Demand capture is one stage of the contact-level marketing system. Start here because it converts fastest, then add demand generation to feed more contacts in, and read the full contact-level intent data guide for the signals that fuel it. Budget guideline: 20–30% of ad spend, scaling up as demand gen feeds the audience. Plans start at $1,000/mo for 10,000 contacts, with a 14-day trial and 1,000 contacts included.
Capture the interest that already exists.
Your market is researching right now. Put your product in front of them before they decide without you.
14-day free trial. 1,000 contacts included. No credit card required.
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