Clearbit Alternatives After the HubSpot Acquisition (2026)
Clearbit became HubSpot Breeze Intelligence. What that means for enrichment and Clearbit Reveal, and what to use now — picked by job, from a B2B operator.
Clearbit doesn't exist as a standalone product anymore. HubSpot acquired it in November 2023 and rebranded it Breeze Intelligence — a HubSpot-only add-on. If you searched "Clearbit alternative," it's probably because the thing you used got absorbed into HubSpot, and you're not on HubSpot, or you don't want to be.
I'm Dag, co-founder of ContactLevel. We do some of what Clearbit did — enrichment, visitor identification — plus the part Clearbit never did, which is putting your contacts in front of the right people on ad platforms.
This page is opinionated. I'll be honest about where ContactLevel fits and where it doesn't, because most people searching this don't need us. They need to understand what changed and pick the right tool for their actual job.
What actually happened to Clearbit
Here's the timeline, verified.
HubSpot announced it was acquiring Clearbit on November 1, 2023. For about a year, Clearbit kept running under its own name.
Then at INBOUND 2024, HubSpot rebranded it as Breeze Intelligence. That's the new name. Same enrichment data underneath, packaged as a native HubSpot feature.
The free stuff went away. All the free Clearbit tools — the platform, Clearbit Connect, the TAM calculator, the weekly visitor report, the free Slack integration — were shut down on April 30, 2025.
And the standalone product, the one you could plug into any CRM? Gone. Breeze Intelligence only runs inside HubSpot, on HubSpot's credit system, where credits expire monthly.
So if you're on Salesforce or Pipedrive, the Clearbit you remember isn't an option. That's the real reason this search exists.
What Clearbit Reveal actually did
A lot of people remember Clearbit for two things: enrichment and Reveal.
Reveal was the website visitor identification piece. You put a script on your site, and it told you which companies were visiting.
But here's the part most people misremember. Reveal worked at the company level, not the person level.
It matched a visitor's IP address to a company. So you'd learn that "someone at Microsoft" was on your pricing page. Not which person. Just the company.
Independent reviews put its match rate at roughly 15-30% of B2B traffic. It only worked for people on corporate networks — remote workers on home WiFi were invisible. And after the move to Breeze Intelligence, users reported identification rates dropping further.
That's not a knock on the technology for its time. It's just important, because the visitor-ID tools that replaced it work differently. They resolve traffic to named people, not just companies. If "someone at Microsoft" was never enough for your sales team, the alternatives are a real upgrade, not a sideways move.
There's no single Clearbit replacement
This is the thing to understand before you buy anything.
Clearbit bundled three jobs that are now three separate categories:
→ Visitor identification — who's on my site? → Data enrichment — fill in the missing fields on my contacts and companies. → Targeting and activation — reach those people.
Clearbit did the first two and never really did the third. Most "Clearbit alternative" lists pretend one tool covers everything. None do cleanly. So pick by the job you're actually trying to do.
What to use now, by job
If you need to know who's on your website
Clearbit Reveal showed you companies. The modern tools show you people.
RB2B identifies individual visitors and pushes them to Slack, free at the entry tier. It's US-only and built for speed — see the name, reach out. If person-level visitor ID is the one thing you need, start here. I wrote a full RB2B alternatives breakdown.
Warmly layers visitor ID with intent signals and orchestration, aimed at SDR teams that want to act on warm traffic in real time.
Vector started with visitor identification and added contact-level ads on top. If "who's on my site" is problem one and "advertise to them" is problem two, that's their angle. I compare us directly on the Vector alternatives page.
For the full picture — person-level vs company-level, match rates, GDPR — read my guide on website visitor identification.
If you need raw contact and company data
This is the enrichment-and-database job. You want a big pile of accurate B2B records.
ZoomInfo is the deepest database in the category. Phone numbers, org charts, intent. It's also the most expensive, and pricing is gated. If you're enterprise and data depth is everything, it's the default.
Apollo is the cheaper, self-serve option. Database plus a sequencer plus enrichment in one tool. For a startup or mid-market team that wants data without a six-figure contract, Apollo usually wins on price.
I break down the trade-offs in my B2B data providers guide, including the Apollo-vs-ZoomInfo decision.
If you need enrichment that actually reaches people
This is where most enrichment tools stop short, and where we built ContactLevel.
Clearbit gave you fields. Job title, company size, location. Useful for routing and personalization. But those fields don't help you reach the person in a paid campaign.
Here's the gap. Your CRM stores business emails. People log into LinkedIn, Meta, Google, and Reddit with personal emails. Upload a raw CSV to an ad platform and it matches 20-50% of your list, because the platform can't connect the business identity to the personal one.
ContactLevel's enrichment is built for exactly this. It maps business identities to personal identifiers — the data ad platforms actually match on — and pushes match rates to 70-99%. Each contact comes back with 50-70 data points instead of the 1-3 in a typical CSV.
Then you can advertise to those people across LinkedIn, Meta, Google, Reddit, and X. That's the contact-level marketing strategy: enrich the list, then put your content in front of the exact people on it.
And we do person-level visitor ID too, so the "Reveal" job and the "enrichment" job and the "reach them" job live in one tool instead of three.
Honest best-fors
No single tool replaces all of Clearbit. Here's how I'd actually pick.
| Your job | Best fit | Why |
|---|---|---|
| Person-level visitor ID, fast and cheap | RB2B | Free entry tier, names not companies, Slack-native |
| Visitor ID + intent + SDR orchestration | Warmly | Built for real-time acting on warm traffic |
| Visitor ID + contact ads | Vector | Visitor-first, ads second |
| Deepest B2B database, enterprise | ZoomInfo | Most coverage, highest price |
| Affordable data + sequencing | Apollo | Self-serve, startup-friendly pricing |
| Enrichment + visitor ID + ad activation | ContactLevel | One tool, 70-99% match rates, 5 ad platforms |
| You're staying on HubSpot and want native enrichment | Breeze Intelligence | It's already inside HubSpot |
That last row is real. If you're a happy HubSpot customer and you just want enrichment baked into your CRM, Breeze Intelligence is the path of least resistance. You don't need a Clearbit alternative — you have the new Clearbit. The catch is the credit model and the lock-in. If you ever leave HubSpot, the data tooling leaves with it.
Everyone else — anyone on another CRM, anyone who needs person-level visitor ID, anyone who wants to advertise to the contacts they enrich — needs to pick from the list above.
Where ContactLevel fits, and where it doesn't
We're a fit if your real job is reaching people, not just storing data about them.
ContactLevel makes sense when you want to take a contact list, enrich it so ad platforms can find the people, and run ads to them at 70-99% match rates across LinkedIn, Meta, Google, Reddit, and X. Plus identify the named people visiting your site. Pricing is public — $1,000/month for the Grow plan (10,000 contacts), $2,500/month for Scale (30,000), with a 14-day free trial and 1,000 contacts to start.
We're not a fit if you just want the biggest possible database to dump into a sequencer. That's ZoomInfo or Apollo. We're an activation and enrichment layer, not a data warehouse.
And if you're deep in HubSpot and only need enrichment inside the CRM, Breeze Intelligence is simpler. Use what's already there.
Frequently asked questions
What happened to Clearbit?
HubSpot acquired Clearbit on November 1, 2023 and rebranded it as Breeze Intelligence at INBOUND 2024. The standalone Clearbit product is effectively gone. Breeze Intelligence runs only inside HubSpot, uses HubSpot's credit system, and the free Clearbit tools were shut down on April 30, 2025. If you're not a HubSpot customer, the old Clearbit is no longer available to you.
Is there a Clearbit Reveal alternative?
Yes, and most are better at the actual job. Clearbit Reveal identified visitors at the company level only — it matched an IP to a company, not a person. For person-level website visitor identification, RB2B, Vector, and Warmly resolve anonymous traffic to named contacts. ContactLevel does person-level visitor ID and lets you advertise to those people afterward.
Is Clearbit free?
No. The free Clearbit tools — the free platform, Clearbit Connect, the TAM calculator, the weekly visitor report, and the free Slack integration — were all shut down on April 30, 2025. Breeze Intelligence is a paid HubSpot add-on that runs on credits that expire monthly. There is no free standalone Clearbit tier anymore.
What is Breeze Intelligence?
Breeze Intelligence is HubSpot's rebrand of Clearbit. It's the same underlying enrichment and company-level visitor data, but packaged as a native HubSpot feature instead of a standalone product. It enriches HubSpot records and identifies which companies visit your site. It only works inside HubSpot and bills through HubSpot's credit model.
Can I still use Clearbit if I'm on Salesforce or Pipedrive?
Not really. Breeze Intelligence is HubSpot-native, so there's no direct Salesforce, Pipedrive, or other-CRM integration the way standalone Clearbit had. If you're on another CRM, you need a different enrichment and visitor-ID stack. Apollo and ZoomInfo cover data; ContactLevel covers enrichment, person-level visitor ID, and ad activation across CRMs.
What's the best Clearbit alternative for enrichment?
It depends on what you do with the data. For a big contact and company database, ZoomInfo or Apollo. For enrichment that's wired to find people on ad platforms — mapping business identities to the personal identifiers LinkedIn, Meta, and Google match on — ContactLevel. Most enrichment tools give you fields; ContactLevel's enrichment is built to make those contacts reachable in paid campaigns at 70-99% match rates.
Try ContactLevel
If your real gap is reaching the people you enrich — not just storing data — the fastest way to know is to run it.
→ ContactLevel: 14-day free trial, 1,000 free contacts, self-serve at audiences.contactlevel.com
You'll know inside two weeks whether contact-level activation beats a data dump.
Go deeper
→ Website visitor identification — person-level vs company-level, match rates, and how to pick a tool. → B2B data providers — the enrichment and database options, including Apollo vs ZoomInfo. → Contact-Level Data Enrichment — how enrichment maps business identities to the identifiers ad platforms match on. → Contact-Level Marketing — the full strategy: enrich the list, then advertise to the exact people on it. → RB2B alternatives — person-level visitor identification compared.