Summary: Website Visitor Identification Software — Contact-Level Identity Resolution for B2B
ContactLevel's B2B website visitor identification software deanonymizes your website traffic at the contact level. Using an identity graph and first-party data, it identifies the individual behind every visit — not just their company. See who visited, which pages they viewed, how long they stayed, and whether they came from an ad click or direct traffic. Privacy-first architecture ensures full GDPR and CCPA compliance. Built for B2B teams who need contact-level visibility into website behavior to prioritize outreach and prove ad ROI.
Key Features and Benefits:
- Deanonymize website traffic: Reveal the name, job title, company, and contact details of anonymous B2B website visitors using identity graph matching — no form fill required
- Contact-level visibility: See exactly which individual from a target account visited, what pages they viewed, how long they engaged, and whether they came from an ad or organic traffic
- Identity resolution beyond company-level: Go beyond tools that only show a company name. ContactLevel identifies the specific person — enabling personalized, timely outreach
- Contact-level attribution: Connect website visits to specific ad campaigns and contacts. Know which touchpoints drove the visit so you can optimize spend and follow up with context
- Buying committee intelligence: Track all contacts from a target account to see which individuals in the buying committee are most engaged and showing purchase intent
- Session recordings: Watch full screen recordings of every identified visitor session to understand buyer behavior and what content resonates before you reach out
- Real-time alerts: Get instant Slack or email notifications when a high-value contact lands on your site — with the pages visited and session details delivered immediately
- Privacy-first compliance: Built with privacy-first architecture. The ContactLevel pixel supports consent management and is fully compliant with GDPR, CCPA, and other data privacy regulations
- CRM integration: Automatically sync identified visitor data to HubSpot, Salesforce, and other CRMs, enriching contact records with website behavior and triggering sales workflows
Identify website visitors
by name, job title, and company — in real time
Jack Caspino
How Website Visitor Identification Works — Three Steps to Deanonymize B2B Traffic
ContactLevel's website visitor identification software uses identity graph matching and first-party data to deanonymize anonymous website visitors at the contact level — turning unknown traffic into named, actionable B2B leads.
Step 1: Install the ContactLevel Tracking Pixel
Add a lightweight ContactLevel tracking pixel to your website in under 5 minutes via Google Tag Manager or your website header. The pixel supports consent management and can be configured to fire with or without cookie consent, ensuring privacy-first compliance with GDPR and CCPA.
Step 2: Sync Your Contacts and Build Your Audiences
Connect your CRM and sync the contacts you want to track — or build audiences directly in ContactLevel. We recommend mapping your entire Total Addressable Market (TAM) so our identity graph can identify as many visitors as possible at the contact level.
Step 3: Get Real-Time Contact-Level Visibility
When a tracked contact visits your website, ContactLevel identifies them instantly and sends a real-time notification via Slack or email. See who they are, which pages they viewed, how long they spent, and whether they came from an ad click or direct traffic — all at the individual contact level.
Advanced Website Visitor Identification for B2B Demand Generation
Transform anonymous website traffic into identified leads with ContactLevel's visitor identification platform. Know exactly who is visiting your site, what they're interested in, and when to reach out for effective contact level marketing and account based marketing.
Identify Anonymous Visitors by Name and Company
See the names, job titles, companies, and contact information of website visitors in real-time. Our visitor identification technology reveals decision-makers browsing your site for better B2B lead nurturing and targeted advertising follow-up.
Contact-Level Attribution and Engagement Tracking
Track every page view, form submission, and interaction at the individual contact level. Understand which content resonates with your audience for optimizing your contact based advertising and B2B growth marketing strategies.
Account-Based Visitor Intelligence
See all visitors from target accounts in one view. Identify buying committee members and track account-level engagement for comprehensive account based marketing insights and better pipeline generation.
Integration with CRM and Marketing Tools
Automatically sync visitor data to Salesforce, HubSpot, and other CRMs. Enrich contact records with website behavior for better sales context and aligning ads with sales teams in your contact level marketing efforts.
Contact-Level Website Activity Tracking — See Exactly What Each Visitor Did
ContactLevel gives you contact-level visibility into every website session. For each identified visitor, see which pages they viewed, in what order, how long they spent on each page, what actions they took, and whether they came from an ad click or direct traffic.
Contact-Level Attribution View
Get a complete view of all website visits for a specific contact. See their full session history, which pages they visited, their engagement patterns over time, and how their behavior links back to your ad campaigns and outreach for true contact-level revenue attribution.
Account-Level Overview
See all contacts from a target account who visited your website in one unified view. Track buying committee engagement, identify the most active stakeholders, and understand account-level intent to prioritize your most engaged accounts for outbound and follow-up.
Website Behavior Data Linkage
ContactLevel links website session data directly to individual contact records — connecting ad clicks, site visits, and page-level engagement to named people. This website behavior data linkage eliminates the gap between marketing activity and sales intelligence.
Historical Visit Lookback
View engagement data across configurable time windows — 7, 30, 60, 90, 180, or 365 days — with infinite historical lookback for long B2B sales cycles. Identify prospects who first engaged months ago and are now returning with higher intent.
Identify Anonymous Website Visitors at the Contact Level — Key Features
ContactLevel's website visitor identification software provides contact-level visibility into your B2B website traffic, using identity graph matching and first-party data to deanonymize visitors and connect web sessions to named individuals.
B2B Website Visitor Tracking
See which contacts from your target accounts are visiting your site, which pages they viewed, and how long they spent — updated in real time. ContactLevel only identifies visitors who are part of a synced audience, ensuring accurate identity resolution.
Deanonymize Your Website Traffic
Go beyond company-level identification. ContactLevel's identity graph reveals the individual — name, job title, LinkedIn, email — not just the company domain. This contact-level deanonymization enables personalized, timely outreach to the actual decision-maker.
Full Session Recordings
Watch screen recordings of every identified visitor session to understand buyer behavior and what content resonates. Analyze intent before you reach out — understand exactly what the prospect looked at and how they navigated your site.
Real-Time Visitor Alerts
Get notified the moment a high-value contact lands on your site. Set alerts by company tier, job title, account, or specific pages visited (e.g., pricing, demo). Delivered via Slack, email, or custom webhooks.
Privacy-First Compliance
ContactLevel's tracking pixel supports consent management and is fully GDPR and CCPA compliant. You choose whether the pixel fires with or without user consent, making it easy to integrate with your existing cookie consent setup while maintaining privacy-first standards.
Website Visitor Identification — Frequently Asked Questions
What is contact-level website visitor identification?
Contact-level website visitor identification reveals the specific individuals visiting your website — not just their company. ContactLevel uses identity graph matching to identify visitors by name, job title, and company, giving you contact-level visibility into who is engaging with your brand even if they never fill out a form.
How can you identify anonymous website visitors in B2B?
ContactLevel uses a proprietary identity graph and first-party data to deanonymize website traffic at the contact level. Visitors must be part of a ContactLevel audience (synced from your CRM) to be identified, which ensures accuracy and privacy-first compliance with GDPR and CCPA.
Which pages can I see that a specific prospect viewed?
ContactLevel gives you the full session path for every identified visitor — which pages they viewed, in order, how long they spent on each, and any actions they took. Historical lookback is infinite, making it suitable for long B2B sales cycles.
How can I give SDRs real-time visibility into which contacts are visiting?
ContactLevel sends instant Slack or email notifications the moment a tracked contact visits your website, with the contact's name, title, company, and pages viewed. SDRs can also set up custom alerts by account tier, job title, or specific high-intent pages like pricing or demo.
How do I know which individuals in a buying committee are most engaged?
ContactLevel tracks all contacts from a target account individually. You can see which specific stakeholders visited, what they viewed, how many times they returned, and their total engagement across configurable time windows — enabling you to identify the highest-intent individuals within any buying committee.
Is website visitor identification privacy-first and GDPR compliant?
Yes. ContactLevel is built with a privacy-first architecture. The tracking pixel supports consent management — you control whether it fires before or after cookie consent. ContactLevel strictly complies with GDPR, CCPA, and other data privacy regulations, using only compliant data sources and honoring do-not-track requests.
Start Identifying Website Visitors Today
Join leading B2B companies using ContactLevel to identify website visitors and convert anonymous traffic into qualified leads. Start your free trial with 1,000 contacts included and see exactly who is visiting your website.