Targeted Advertising for B2B: Person-Level Precision Marketing
B2B advertising has changed dramatically. The days of spray-and-pray advertising are over, replaced by precision targeting that reaches specific individuals within target accounts
Traditional B2B advertising wastes 70-80% of budget on irrelevant audiences. Modern targeted advertising achieves 3x higher conversion rates while reducing costs by 60-80%.
The Evolution from Broad to Contact-Level Targeting
Why Traditional B2B Advertising Fails
- 78% of B2B ad spend is wasted on wrong audiences
- Average conversion rate for B2B display ads: 0.8%
- Cost per lead has increased 60% over past 5 years
- Only 22% of B2B companies are satisfied with advertising ROI
What is Contact-Based Marketing?
Contact-based marketing represents the next evolution in B2B targeting precision. Instead of targeting broad audiences or even entire accounts, it focuses on specific individuals within your ideal customer organizations.
Person-Level Targeted Advertising Strategies
Effective person-level targeting requires sophisticated strategies that go beyond traditional demographic and firmographic criteria. ContactLevel's platform enables individual decision maker identification, behavioral pattern analysis, and personalized messaging at scale. This approach to person-based marketingand person-level targeted ads delivers superior results compared to account-level targeting. Learn more about the benefits of person-based marketing vs ABM.
The Science of Person-Level Targeting
- Data Collection and Enrichment: Build comprehensive profiles of individual decision makers
- Behavioral Pattern Analysis: Track engagement patterns across multiple channels and touchpoints
- Intent Signal Recognition: Identify when individuals are actively researching solutions
- Engagement Optimization: Deliver personalized messages at optimal times and channels
How to Target Specific Companies and Decision Makers
Learning target specific companies and decision makers requires a strategic approach that balances precision with scale. Modern B2B advertising platforms must navigate complex organizational structures while maintaining personalization.
Building Your Target Account List
- Ideal Customer Profile Development: Define characteristics of companies most likely to buy
- Firmographic and Technographic Criteria: Use company size, industry, and technology stack data
- Intent Data Integration: Prioritize accounts showing active research signals
- List Optimization Strategies: Regularly refine targeting based on performance data
Reaching Very Specific B2B Audiences
The ability to reach very specific b2b audience separates effective platforms from generic advertising solutions. This precision requires sophisticated audience segmentation and targeting capabilities.
Advanced Audience Targeting Techniques
- Lookalike Audience Creation: Build audiences based on your best customers
- Behavioral Targeting Methods: Target based on content consumption and engagement patterns
- Contextual Advertising Strategies: Place ads in relevant content environments
- Cross-Platform Audience Matching: Maintain consistent targeting across channels
ContactLevel Customer Results
- 3.2% average CTR (industry average: 0.8%)
- 7.1% average conversion rate (industry average: 2.3%)
- $45 average cost per lead (industry average: $125)
- 64% lower cost per MQL than traditional targeting
Ready to Achieve Precision Targeting That Actually Works?
ContactLevel's contact-level advertising platform helps B2B companies reduce waste by 80% while achieving 3x higher conversion rates, leading to better sales and marketing alignment and more efficient pipeline generation.