Playbook Summary

6sense Intent Audiences | ContactLevel - Use 6sense intent data to build persona-precise ad audiences. Target real buyers inside in-market accounts across LinkedIn, Meta, and Google.

Problem Statement

Account-Level Intent Has a Gap. Knowing an account is in-market is powerful, but targeting the whole domain wastes budget.

Solution Overview

Persona-Level Activation. Combine 6sense's account intelligence with ContactLevel's targeting capabilities to reach the specific decision makers inside those accounts.

Key Benefits

  • Reach buyers before they even visit your site
  • Expand retargeting beyond your owned traffic
  • Higher match rates with persona alignment
  • Stop wasting spend on non-decision makers

Implementation Steps

  1. Import 6sense Accounts into ContactLevel: Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).
  2. Sync Audience to LinkedIn, Meta and Google: Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.
  3. Amplify Activation: Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Learn how to use ContactLevel to sync enriched contact data to advertising platforms for precision B2B targeting with high match rates.

Use ContactLevel to target 6sense Intent Audiences with Precision

6sense tells you who is in market. ContactLevel lets you target the specific decision makers inside those accounts with ads across LinkedIn, Meta, and Google.

Without ContactLevel

Account-Level Intent Has a Gap

Knowing an account is in-market is powerful, but targeting the whole domain wastes budget.

With ContactLevel

Persona-Level Activation

Combine 6sense's account intelligence with ContactLevel's targeting capabilities to reach the specific decision makers inside those accounts.

1

Import 6sense Accounts into ContactLevel

Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).

Video demonstration showing import 6sense accounts into contactlevel: Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).
2

Sync Audience to LinkedIn, Meta and Google

Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.

Video demonstration showing sync audience to linkedin, meta and google: Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.
3

Amplify Activation

Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Video demonstration showing amplify activation: Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Why It Works

Reach buyers before they even visit your site
Expand retargeting beyond your owned traffic
Higher match rates with persona alignment
Stop wasting spend on non-decision makers