Playbook Summary

6sense Intent Audiences | ContactLevel - Use 6sense intent data to build persona-precise ad audiences. Target real buyers inside in-market accounts across LinkedIn, Meta, and Google.

Problem Statement

Account-Level Intent Has a Gap. Knowing an account is in-market is powerful, but targeting the whole domain wastes budget.

Solution Overview

Persona-Level Activation. Combine 6sense's account intelligence with ContactLevel's targeting capabilities to reach the specific decision makers inside those accounts.

Key Benefits

  • Reach buyers before they even visit your site
  • Expand retargeting beyond your owned traffic
  • Higher match rates with persona alignment
  • Stop wasting spend on non-decision makers

Implementation Steps

  1. Import 6sense Accounts into ContactLevel: Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).
  2. Sync Audience to LinkedIn, Meta and Google: Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.
  3. Amplify Activation: Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Learn how to use ContactLevel to sync enriched contact data to advertising platforms for precision B2B targeting with high match rates.

Use ContactLevel to target 6sense Intent Audiences with Precision

6sense tells you who is in market. ContactLevel lets you target the specific decision makers inside those accounts with ads across LinkedIn, Meta, and Google.

Without ContactLevel

Knowing an account is in-market is powerful, but targeting the whole domain wastes budget.

With ContactLevel

Combine 6sense's account intelligence with ContactLevel's targeting capabilities to reach the specific decision makers inside those accounts.

The Play: Step-by-Step

1

Import 6sense Accounts into ContactLevel

Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).

Video demonstration showing import 6sense accounts into contactlevel: Import 6sense-identified "in-market" accounts to ContactLevel, and narrow down the targeting using firmographic and persona filters. You can create an audience for every buying group persona (CFO, CTO, VP Sales, etc).
2

Sync Audience to LinkedIn, Meta and Google

Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.

Video demonstration showing sync audience to linkedin, meta and google: Push your audience directly into LinkedIn, Meta and Google as a custom audience. ContactLevel handles the matching and enrichment automatically.
3

Amplify Activation

Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Video demonstration showing amplify activation: Sync the audience to Google, Meta, and LinkedIn. Retarget these high-intent buyers with specific messaging relevant to their stage.

Why It Works

Reach buyers before they even visit your site
Expand retargeting beyond your owned traffic
Higher match rates with persona alignment
Stop wasting spend on non-decision makers

Why 6sense intent data sits unused on ad platforms

6sense is one of the strongest intent platforms in B2B. It scores accounts based on research signals — visits to your site, visits to competitor sites, content downloads, search behavior across the web. The score tells you which accounts are "in market" right now.

The score is real. The problem is what most teams do with it.

Most B2B teams pull the high-intent account list from 6sense, hand it to SDRs for outbound, and leave it there. The marketing team rarely activates 6sense intent on ad platforms because:

  1. The account list doesn't translate cleanly to a contact list
  2. Even when it does, native CSV upload to LinkedIn/Meta returns 30% match
  3. Manual export every week to keep the audience fresh is operational friction nobody owns

Result: 6sense identifies that Acme is in-market but your ads still spray to everyone. The high-intent signal sits in 6sense and doesn't influence ad delivery.

How 6sense intent activation works with ContactLevel

ContactLevel is the activation layer between 6sense and your ad platforms. 6sense identifies the in-market accounts. ContactLevel turns those accounts into named-contact audiences, enriches them, and syncs them to LinkedIn/Meta/Google in real-time.

Setup:

  1. Connect 6sense to your CRM (HubSpot, Salesforce). 6sense pushes intent scores per account into your CRM as a custom field.
  2. Build an audience in ContactLevel filtered by 6sense score (e.g., "all contacts at accounts with 6sense score above 70")
  3. ContactLevel enriches the contacts with personal identifiers
  4. Sync to ad platforms in real-time: LinkedIn (Matched Audience), Meta (Custom Audience), Google (Customer List)
  5. Run intent-aware campaigns with creative that matches the buying stage 6sense identified

When 6sense detects new in-market accounts, the contacts at those accounts auto-flow into the audience. When accounts drop out of the high-intent zone, the contacts leave the audience. No manual export.

The result: your ads only reach contacts at accounts 6sense flagged as in-market. Match rate jumps from 30% native to 70-99% on Meta, 70-90% on Google, 70-90% on LinkedIn. The high-intent signal finally drives ad delivery.

ContactLevel doesn't replace 6sense. 6sense identifies the accounts. ContactLevel activates the contacts at those accounts on every ad platform you run.

When to use this play

Run 6sense + ContactLevel activation when:

→ You have 6sense (any tier with intent scoring) → You're running paid ads on LinkedIn, Meta, or Google → Your sales cycle is 30+ days (intent data has time to influence) → Your ACV justifies multi-platform paid activation ($10k+)

Skip this play when:

→ You don't have 6sense (or similar intent platform like Bombora, Demandbase) → You don't run paid B2B ads at meaningful scale → Your ACV is small (intent activation pays back at higher deal sizes)

Most teams pair this with 6sense's own LinkedIn integration. ContactLevel handles Meta and Google activation that 6sense's native integration doesn't reach.

Frequently asked questions

Does ContactLevel compete with 6sense?

No. ContactLevel and 6sense solve different problems. 6sense identifies which accounts are in-market based on intent signals. ContactLevel activates the contacts at those accounts on ad platforms with high match rates. They're complementary layers in the same stack.

How do I get 6sense scores into ContactLevel?

Via CRM. 6sense pushes scores into HubSpot or Salesforce as a custom field on the account or contact record. ContactLevel reads from your CRM via Polytomic integration. Filter contacts by 6sense score in ContactLevel's audience builder.

What's the difference between activating 6sense via 6sense's own LinkedIn integration vs ContactLevel?

6sense's LinkedIn integration handles LinkedIn natively but doesn't reach Meta, Google, Reddit, or X. ContactLevel handles all platforms and gives you higher match rates (70-99% vs 30%) on Meta and Google. Best practice: use both. 6sense for LinkedIn account-level activation, ContactLevel for full-funnel contact-level activation across every ad platform.

How fast does ContactLevel sync 6sense intent updates to ad platforms?

Within minutes. When a contact's 6sense score crosses your threshold, they enter the audience. When they drop below, they leave. Real-time sync to LinkedIn/Meta/Google.

Can I use 6sense intent + buying committee targeting?

Yes, this is the strongest combination. Build buying committee audiences in ContactLevel (Champion, Economic Buyer, Technical Buyer per account). Filter each by 6sense score above 70. Sync to ad platforms. Now you reach the buying committee at accounts 6sense identified as in-market.

What if I have Bombora intent data instead of 6sense?

Same workflow. Bombora pushes intent topics into your CRM. Filter contacts in ContactLevel by Bombora intent topic. Sync to ad platforms. The activation pattern is identical regardless of which intent platform feeds the data.

→ Related: Contact-Level ABM, ABM Software, HubSpot Buyer Intent