Playbook Summary

Google Ads ABM Buyer Group Targeting 2026 | ContactLevel - Target entire buying committees on Google, not just individual contacts. Reach CFO, VP Ops, IT Director across Search, YouTube, Gmail, Display with role-specific messaging.

Platform: Google. This playbook provides step-by-step guidance for implementing google ads abm buyer group targeting 2026 | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Only Reaching Single Contacts at Target Accounts. You're targeting accounts, not buying committees. Deals stall when you only reach one person instead of the full decision-making group.

Solution Overview

Target Full Buying Committees with Role-Specific Ads. ContactLevel identifies all decision-makers at target accounts and syncs them to Google as Customer Match. Show CFOs ROI content, IT Directors integration content.

Key Benefits

  • Reach all decision-makers at target accounts
  • Show role-specific messaging per persona
  • Full buying committee coverage accelerates deals
  • Track which committee members engage

Implementation Steps

  1. Define Target Accounts: Select accounts you want to run ABM campaigns against
  2. Identify Buying Committee Members: ContactLevel finds CFO, VP Ops, IT Director, and other decision-makers at each account automatically
  3. Sync Buying Groups to Google: Create separate Customer Match audiences per role and show role-specific messaging to each persona

Learn how to use ContactLevel to sync enriched contact data to Google for precision B2B targeting with high match rates.

Target Entire Buying Committees on Google

Define target accounts, identify buying committee members (CFO, VP Ops, IT Director), and show role-specific ads across Search, YouTube, Gmail, and Display.

Learn more about our Google Ads Integration

Without ContactLevel

Only Reaching Single Contacts at Target Accounts

You're targeting accounts, not buying committees. Deals stall when you only reach one person instead of the full decision-making group.

With ContactLevel

Target Full Buying Committees with Role-Specific Ads

ContactLevel identifies all decision-makers at target accounts and syncs them to Google as Customer Match. Show CFOs ROI content, IT Directors integration content.

1

Define Target Accounts

Select accounts you want to run ABM campaigns against

Video demonstration showing define target accounts: Select accounts you want to run ABM campaigns against
2

Identify Buying Committee Members

ContactLevel finds CFO, VP Ops, IT Director, and other decision-makers at each account automatically

Video demonstration showing identify buying committee members: ContactLevel finds CFO, VP Ops, IT Director, and other decision-makers at each account automatically
3

Sync Buying Groups to Google

Create separate Customer Match audiences per role and show role-specific messaging to each persona

Video demonstration showing sync buying groups to google: Create separate Customer Match audiences per role and show role-specific messaging to each persona

Why It Works

Reach all decision-makers at target accounts
Show role-specific messaging per persona
Full buying committee coverage accelerates deals
Track which committee members engage