Playbook Summary

Google Branded Search Exclusion | ContactLevel - Use exclusion audiences in Google Ads to keep branded search lean. Stop paying for clicks from customers, job seekers, and support requests on Google.

Platform: Google. This playbook provides step-by-step guidance for implementing google branded search exclusion | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Paying for Sign-Ins on Google. You're bidding on your own name in Google Ads, but half the clicks are from people who were going to find you anyway—or worse, people you don't want to pay for.

Solution Overview

Google Ads Negative Audience Layering. Define exactly who shouldn't see your branded Google ads and suppress them. Ensure your Google Ads budget only goes to net-new prospects.

Key Benefits

  • Focus Google Ads budget on net-new pipeline
  • Eliminate leakage from support and recruiting searches
  • Higher CVR by filtering out non-buyers
  • High match rates ensure the exclusions actually work in Google Ads

Implementation Steps

  1. Build Exclusion Audience: Use ContactLevel to define who shouldn't see your ads: current customers, students, support-seeking roles. Sync this audience to Google Ads.
  2. Apply Negative Audience in Google Ads: In Google Ads, apply the synced audience as an exclusion to your branded search campaigns.
  3. Monitor & Optimize: Watch your CPA drop and your conversion rate rise as you stop paying for irrelevant clicks on Google.

Learn how to use ContactLevel to sync enriched contact data to Google for precision B2B targeting with high match rates.

Use ContactLevel to Protect Google Branded Search Efficiency with Exclusion Audiences

Your brand terms on Google attract everyone—customers, job seekers, free users. Use exclusion audiences in Google Ads to keep branded search lean, focused, and reserved for real pipeline opportunities.

Learn more about our Google Ads Integration

Without ContactLevel

Paying for Sign-Ins on Google

You're bidding on your own name in Google Ads, but half the clicks are from people who were going to find you anyway—or worse, people you don't want to pay for.

With ContactLevel

Google Ads Negative Audience Layering

Define exactly who shouldn't see your branded Google ads and suppress them. Ensure your Google Ads budget only goes to net-new prospects.

1

Build Exclusion Audience

Use ContactLevel to define who shouldn't see your ads: current customers, students, support-seeking roles. Sync this audience to Google Ads.

Autoplay Video Placeholder
2

Apply Negative Audience in Google Ads

In Google Ads, apply the synced audience as an exclusion to your branded search campaigns.

Autoplay Video Placeholder
3

Monitor & Optimize

Watch your CPA drop and your conversion rate rise as you stop paying for irrelevant clicks on Google.

Autoplay Video Placeholder

Why It Works

Exclusion = Efficiency on Google

Focus Google Ads budget on net-new pipeline
Eliminate leakage from support and recruiting searches
Higher CVR by filtering out non-buyers
High match rates ensure the exclusions actually work in Google Ads