Use ContactLevel to Protect Google Branded Search Efficiency with Exclusion Audiences
Your brand terms on Google attract everyone—customers, job seekers, free users. Use exclusion audiences in Google Ads to keep branded search lean, focused, and reserved for real pipeline opportunities.
Learn more about our Google Ads Integration
Without ContactLevel
Paying for Sign-Ins on Google
You're bidding on your own name in Google Ads, but half the clicks are from people who were going to find you anyway—or worse, people you don't want to pay for.
With ContactLevel
Google Ads Negative Audience Layering
Define exactly who shouldn't see your branded Google ads and suppress them. Ensure your Google Ads budget only goes to net-new prospects.
Build Exclusion Audience
Use ContactLevel to define who shouldn't see your ads: current customers, students, support-seeking roles. Sync this audience to Google Ads.
Apply Negative Audience in Google Ads
In Google Ads, apply the synced audience as an exclusion to your branded search campaigns.
Monitor & Optimize
Watch your CPA drop and your conversion rate rise as you stop paying for irrelevant clicks on Google.
Why It Works
Exclusion = Efficiency on Google
