Use ContactLevel for Google Demand Gen with ICP Targeting
Build a high-match customer audience of your ICP, plug it into Google Demand Gen, and serve ads only to those buyers—across YouTube Shorts, Discover, and Gmail—without keyword or topic noise.
Learn more about our Google Ads Integration
Without ContactLevel
Google's Native Targeting is B2C-First
Google's native targeting (keywords, in-market, affinity) is built for B2C. Targeting "marketing software" shows ads to students, freelancers, and hobbyists—driving CPL up and quality down. Matched-audience uploads exist, but CSVs often match <5% of emails.
With ContactLevel
Show Ads Only to Your ICP
ContactLevel lets you model your ICP, enrich with personal emails and MAIDs, and sync to Google Customer Match with high match rates. Then use that audience in Demand Gen to serve ads only to qualified buyers.
Model Your ICP
In ContactLevel, stack filters for Industry, Company Size, Function, and Seniority until the audience looks like your ICP. Exclude existing customers if the goal is net-new pipeline. Aim for ≥30k records.
Sync to Google Customer Match
ContactLevel automatically hashes emails and boosts match rates with a B2C identity graph. Google populates the audience in <24h but takes at least 72 hours to fully match.
Attach Audience as Targeting
Create Campaign = Demand Gen (Leads or Website Traffic). Within the Asset Group: at least 5 images + 5 short headlines + 1 × 30-sec video. For Audience: select only your new Customer List.
Set Bidding & Budget
Start with Maximize Conversions. Layer a tCPA once you hit 30 conversions. Set daily budget = 5-10× your target CPA to let the algo learn.
Measure Qualified-Lead Rate
Track Qualified Lead Rate in your CRM, not just Google form fills. Compare CPL and qualified rate to Search and Display benchmarks. Rotate fresh creative every 4-6 weeks.
