Use ContactLevel to Limit Google Search Traffic to ICP Users Only
When you have a tight budget and every click matters, constrain your search campaigns to high-fit buyers only. Block irrelevant traffic from ever seeing your search ads.
Learn more about our Google Ads Integration
Without ContactLevel
High-CPC Keywords Drain Budget on Noise
You're bidding on broad, competitive, high-CPC keywords. You need to reach buyers, but most of your spend is going to noise—students, consumers, small companies. You can't afford to cast a wide net.
With ContactLevel
Use Targeting Like a Box, Not a Net
ContactLevel lets you create inclusion audiences based on firmographics, industry, job titles, and headcount. You draw the box, and Google stays inside it—only showing ads to pre-qualified ICP users.
Build Your ICP Audience
Define your ideal buyers using firmographic filters: target industries, mid-market and enterprise company sizes, titles that influence or own purchasing decisions. Then sync to Google.
Apply as Inclusion in Search
In your Google Ads campaign, under audiences, target only your synced ICP audience. This restricts ad serving to qualified users only.
Adjust Campaign Settings
Because inclusion audiences are usually small, you may run into delivery issues. Use broad match keywords or optimize for clicks instead of conversions to improve reach within your constrained audience.
Monitor Performance Closely
Expect lower volume and higher CPC—but better quality and ROAS. Run the audience in observation mode first to see the impact before fully committing.
