Playbook Summary

Google Search Inclusion Targeting | ContactLevel - Use inclusion targeting to strictly limit search traffic to ICP users when every click matters and budget is tight.

Platform: Google. This playbook provides step-by-step guidance for implementing google search inclusion targeting | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

High-CPC Keywords Drain Budget on Noise. You're bidding on broad, competitive, high-CPC keywords. You need to reach buyers, but most of your spend is going to noise—students, consumers, small companies. You can't afford to cast a wide net.

Solution Overview

Use Targeting Like a Box, Not a Net. ContactLevel lets you create inclusion audiences based on firmographics, industry, job titles, and headcount. You draw the box, and Google stays inside it—only showing ads to pre-qualified ICP users.

Key Benefits

  • No audience = high volume, high cost, low quality
  • Inclusion = laser focus on ICP with every impression
  • Ads are only served to pre-qualified buyers
  • Necessary to make high-bid keywords work profitably in B2B

Implementation Steps

  1. Build Your ICP Audience: Define your ideal buyers using firmographic filters: target industries, mid-market and enterprise company sizes, titles that influence or own purchasing decisions. Then sync to Google.
  2. Apply as Inclusion in Search: In your Google Ads campaign, under audiences, target only your synced ICP audience. This restricts ad serving to qualified users only.
  3. Adjust Campaign Settings: Because inclusion audiences are usually small, you may run into delivery issues. Use broad match keywords or optimize for clicks instead of conversions to improve reach within your constrained audience.
  4. Monitor Performance Closely: Expect lower volume and higher CPC—but better quality and ROAS. Run the audience in observation mode first to see the impact before fully committing.

Learn how to use ContactLevel to sync enriched contact data to Google for precision B2B targeting with high match rates.

Use ContactLevel to Limit Google Search Traffic to ICP Users Only

When you have a tight budget and every click matters, constrain your search campaigns to high-fit buyers only. Block irrelevant traffic from ever seeing your search ads.

Learn more about our Google Ads Integration

Without ContactLevel

High-CPC Keywords Drain Budget on Noise

You're bidding on broad, competitive, high-CPC keywords. You need to reach buyers, but most of your spend is going to noise—students, consumers, small companies. You can't afford to cast a wide net.

With ContactLevel

Use Targeting Like a Box, Not a Net

ContactLevel lets you create inclusion audiences based on firmographics, industry, job titles, and headcount. You draw the box, and Google stays inside it—only showing ads to pre-qualified ICP users.

1

Build Your ICP Audience

Define your ideal buyers using firmographic filters: target industries, mid-market and enterprise company sizes, titles that influence or own purchasing decisions. Then sync to Google.

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2

Apply as Inclusion in Search

In your Google Ads campaign, under audiences, target only your synced ICP audience. This restricts ad serving to qualified users only.

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3

Adjust Campaign Settings

Because inclusion audiences are usually small, you may run into delivery issues. Use broad match keywords or optimize for clicks instead of conversions to improve reach within your constrained audience.

Autoplay Video Placeholder
4

Monitor Performance Closely

Expect lower volume and higher CPC—but better quality and ROAS. Run the audience in observation mode first to see the impact before fully committing.

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Why It Works

No audience = high volume, high cost, low quality
Inclusion = laser focus on ICP with every impression
Ads are only served to pre-qualified buyers
Necessary to make high-bid keywords work profitably in B2B