Use ContactLevel to reduce Junk Leads with Meta Negative Lookalike Exclusion
Build high match rate exclusion lists to block students, interns, and unqualified titles from seeing your ads - reducing junk leads by 40-60%.
Learn more about our Meta Ads Integration
Without ContactLevel
Low match rates mean junk traffic still sees your ads
Native exclusion lists only match 10-20% of unqualified contacts. The other 80% still see your ads, click, submit forms, and waste your budget.
With ContactLevel
Block unqualified prospects with high match rate exclusions
High match rates (>70%) on exclusion lists mean Meta actually blocks the people you don't want - students, interns, and low-level titles stop seeing your ads.
Search for unqualified job titles in ContactLevel
Use ContactLevel's job title search to find students, interns, associates, assistants, and other unqualified titles. Add them to an exclusion list.
Wait for automatic data enrichment to finish (3-5 minutes)
ContactLevel automatically enriches your exclusion list with personal identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data.
Sync your exclusion audience to Meta
Syncs your enriched exclusion list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience updates automatically.
Create Negative Lookalike in Meta
For broader exclusion, create a 1-2% lookalike of your exclusion list in Meta Ads Manager. Meta finds more people similar to your unqualified contacts.
Add exclusion audience to your campaigns
In Meta Ads Manager, add your exclusion audience under "Exclude" in the targeting section. Use standalone with broad targeting OR combine with positive lookalike audiences.
