Playbook Summary

Negative Lookalike Exclusion for B2B Meta Ads | ContactLevel - Stop wasting budget on junk leads. Use high match rate exclusion lists to block students, interns, and low-level titles from seeing your B2B Meta ads. Get >70% match rates vs 10-20% native.

Platform: Meta. This playbook provides step-by-step guidance for implementing negative lookalike exclusion for b2b meta ads | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Low match rates mean junk traffic still sees your ads. Native exclusion lists only match 10-20% of unqualified contacts. The other 80% still see your ads, click, submit forms, and waste your budget.

Solution Overview

Block unqualified prospects with high match rate exclusions. High match rates (>70%) on exclusion lists mean Meta actually blocks the people you don't want - students, interns, and low-level titles stop seeing your ads.

Key Benefits

  • High match rates (>70%) mean Meta actually blocks unqualified prospects
  • Students, interns, and low-level titles stop seeing your ads
  • Your sales team stops wasting time qualifying junk leads
  • Ad budget goes to qualified prospects who can actually buy

Implementation Steps

  1. Search for unqualified job titles in ContactLevel: Use ContactLevel's job title search to find students, interns, associates, assistants, and other unqualified titles. Add them to an exclusion list.
  2. Wait for automatic data enrichment to finish (3-5 minutes): ContactLevel automatically enriches your exclusion list with personal identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data.
  3. Sync your exclusion audience to Meta: Syncs your enriched exclusion list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience updates automatically.
  4. Create Negative Lookalike in Meta: For broader exclusion, create a 1-2% lookalike of your exclusion list in Meta Ads Manager. Meta finds more people similar to your unqualified contacts.
  5. Add exclusion audience to your campaigns: In Meta Ads Manager, add your exclusion audience under "Exclude" in the targeting section. Use standalone with broad targeting OR combine with positive lookalike audiences.

Learn how to use ContactLevel to sync enriched contact data to Meta for precision B2B targeting with high match rates.

Use ContactLevel to reduce Junk Leads with Meta Negative Lookalike Exclusion

Build high match rate exclusion lists to block students, interns, and unqualified titles from seeing your ads - reducing junk leads by 40-60%.

Learn more about our Meta Ads Integration

Without ContactLevel

Low match rates mean junk traffic still sees your ads

Native exclusion lists only match 10-20% of unqualified contacts. The other 80% still see your ads, click, submit forms, and waste your budget.

With ContactLevel

Block unqualified prospects with high match rate exclusions

High match rates (>70%) on exclusion lists mean Meta actually blocks the people you don't want - students, interns, and low-level titles stop seeing your ads.

1

Search for unqualified job titles in ContactLevel

Use ContactLevel's job title search to find students, interns, associates, assistants, and other unqualified titles. Add them to an exclusion list.

Video demonstration showing search for unqualified job titles in contactlevel: Use ContactLevel's job title search to find students, interns, associates, assistants, and other unqualified titles. Add them to an exclusion list.
2

Wait for automatic data enrichment to finish (3-5 minutes)

ContactLevel automatically enriches your exclusion list with personal identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data.

Video demonstration showing wait for automatic data enrichment to finish (3-5 minutes): ContactLevel automatically enriches your exclusion list with personal identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data.
3

Sync your exclusion audience to Meta

Syncs your enriched exclusion list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience updates automatically.

Video demonstration showing sync your exclusion audience to meta: Syncs your enriched exclusion list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience updates automatically.
4

Create Negative Lookalike in Meta

For broader exclusion, create a 1-2% lookalike of your exclusion list in Meta Ads Manager. Meta finds more people similar to your unqualified contacts.

Video demonstration showing create negative lookalike in meta: For broader exclusion, create a 1-2% lookalike of your exclusion list in Meta Ads Manager. Meta finds more people similar to your unqualified contacts.
5

Add exclusion audience to your campaigns

In Meta Ads Manager, add your exclusion audience under "Exclude" in the targeting section. Use standalone with broad targeting OR combine with positive lookalike audiences.

Video demonstration showing add exclusion audience to your campaigns: In Meta Ads Manager, add your exclusion audience under "Exclude" in the targeting section. Use standalone with broad targeting OR combine with positive lookalike audiences.

Why It Works

High match rates (>70%) mean Meta actually blocks unqualified prospects
Students, interns, and low-level titles stop seeing your ads
Your sales team stops wasting time qualifying junk leads
Ad budget goes to qualified prospects who can actually buy