Use ContactLevel and Meta Lookalike Audiences to Generate More Qualified Leads
Feed Meta high match rate seed lists so the algorithm has accurate data to learn from - resulting in more qualified leads and lower cost per MQL.
Learn more about our Meta Ads Integration
Without ContactLevel
Meta Learns from the few contacts that match
Low match rates mean Meta learns from a biased sample. The algorithm does not have sufficient data to learn from your ideal customers = more unqualified leads.
With ContactLevel
Feed accurate ICP data as seed list to Meta
High match rates on your seed lists mean Meta has sufficient data to learn from your ideal customers = less unqualified leads.
Import your customer list into ContactLevel
Import from CRM or upload a CSV of your current customer list. For the best match rate, use the Full Import option and map First Name, Last Name, Job Title, Company Name and Company Domain.
Wait for automatic data enrichment to finish (3-5 minutes)
ContactLevel automatically enriches your customer list with the identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data and everything else Meta recognizes.
Sync your enriched audience to Meta
Syncs your enriched seed list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience is updated automatically.
Create Lookalike Audience in Meta
Create a 1% lookalike in Meta Ads Manager to start with. Experiment with 2-5% lookalikes once you have a positive ROI.
Select and target your audience in Meta Ads Manager
Select your audience in Meta Ads Manager (on the Ad Set level). Keep Advantage+ Expansion OFF.
