Playbook Summary

Meta Lookalike Audience Optimization for B2B | ContactLevel - Boost B2B Meta lookalike performance with high match rate seed lists. Get >70% match rates vs 10-20% native uploads. Lower cost per MQL by 46% with ContactLevel enrichment.

Platform: Meta. This playbook provides step-by-step guidance for implementing meta lookalike audience optimization for b2b | contactlevel using ContactLevel's audience targeting and enrichment platform.

Problem Statement

Meta Learns from the few contacts that match. Low match rates mean Meta learns from a biased sample. The algorithm does not have sufficient data to learn from your ideal customers = more unqualified leads.

Solution Overview

Feed accurate ICP data as seed list to Meta. High match rates on your seed lists mean Meta has sufficient data to learn from your ideal customers = less unqualified leads.

Key Benefits

  • Meta, the most powerful ad algorithm in the world finds new ideal leads on autopilot
  • Seed lists teach Meta what qualified buyers actually look like
  • High match rates (>70%) mean Meta learns from accurate data, not biased samples
  • You filter out a lot of junk leads since the algorithm has accurate data to work with

Implementation Steps

  1. Import your customer list into ContactLevel: Import from CRM or upload a CSV of your current customer list. For the best match rate, use the Full Import option and map First Name, Last Name, Job Title, Company Name and Company Domain.
  2. Wait for automatic data enrichment to finish (3-5 minutes): ContactLevel automatically enriches your customer list with the identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data and everything else Meta recognizes.
  3. Sync your enriched audience to Meta: Syncs your enriched seed list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience is updated automatically.
  4. Create Lookalike Audience in Meta: Create a 1% lookalike in Meta Ads Manager to start with. Experiment with 2-5% lookalikes once you have a positive ROI.
  5. Select and target your audience in Meta Ads Manager: Select your audience in Meta Ads Manager (on the Ad Set level). Keep Advantage+ Expansion OFF.

Learn how to use ContactLevel to sync enriched contact data to Meta for precision B2B targeting with high match rates.

Use ContactLevel and Meta Lookalike Audiences to Generate More Qualified Leads

Feed Meta high match rate seed lists so the algorithm has accurate data to learn from - resulting in more qualified leads and lower cost per MQL.

Learn more about our Meta Ads Integration

Without ContactLevel

Meta Learns from the few contacts that match

Low match rates mean Meta learns from a biased sample. The algorithm does not have sufficient data to learn from your ideal customers = more unqualified leads.

With ContactLevel

Feed accurate ICP data as seed list to Meta

High match rates on your seed lists mean Meta has sufficient data to learn from your ideal customers = less unqualified leads.

1

Import your customer list into ContactLevel

Import from CRM or upload a CSV of your current customer list. For the best match rate, use the Full Import option and map First Name, Last Name, Job Title, Company Name and Company Domain.

Video demonstration showing import your customer list into contactlevel: Import from CRM or upload a CSV of your current customer list. For the best match rate, use the Full Import option and map First Name, Last Name, Job Title, Company Name and Company Domain.
2

Wait for automatic data enrichment to finish (3-5 minutes)

ContactLevel automatically enriches your customer list with the identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data and everything else Meta recognizes.

Video demonstration showing wait for automatic data enrichment to finish (3-5 minutes): ContactLevel automatically enriches your customer list with the identifiers Meta needs to match: hashed emails, advertising IDs, device IDs, phone numbers, demographic data and everything else Meta recognizes.
3

Sync your enriched audience to Meta

Syncs your enriched seed list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience is updated automatically.

Video demonstration showing sync your enriched audience to meta: Syncs your enriched seed list to Meta as a custom audience. ContactLevel audiences are dynamic, so whenever you add or remove a contact, the audience is updated automatically.
4

Create Lookalike Audience in Meta

Create a 1% lookalike in Meta Ads Manager to start with. Experiment with 2-5% lookalikes once you have a positive ROI.

Video demonstration showing create lookalike audience in meta: Create a 1% lookalike in Meta Ads Manager to start with. Experiment with 2-5% lookalikes once you have a positive ROI.
5

Select and target your audience in Meta Ads Manager

Select your audience in Meta Ads Manager (on the Ad Set level). Keep Advantage+ Expansion OFF.

Video demonstration showing select and target your audience in meta ads manager: Select your audience in Meta Ads Manager (on the Ad Set level). Keep Advantage+ Expansion OFF.

Why It Works

Meta, the most powerful ad algorithm in the world finds new ideal leads on autopilot
Seed lists teach Meta what qualified buyers actually look like
High match rates (>70%) mean Meta learns from accurate data, not biased samples
You filter out a lot of junk leads since the algorithm has accurate data to work with