Microsoft Ads for B2B
Capture high-intent B2B searches on Bing and its partner sites with customer lists built from your target accounts.
- Match rate
- 50-70%
- Audience type
- Customer match
- Reach
- Bing, Yahoo, Edge
- Sync
- Automatic
- GuideB2B advertising platformsHonest 2026 ranking of B2B ad platforms by channel (LinkedIn, Meta, Google, Reddit, X) and the audience layer that makes them reach your actual list.
- GuideB2B match ratesWhy B2B contact lists match so poorly on ad platforms, native match-rate benchmarks for LinkedIn, Meta, Google, Reddit, and X, and how identity enrichment pushes them to 70-99%.
- IntegrationHubSpot integrationTurn HubSpot lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationSalesforce integrationTurn Salesforce lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationCRM integrationSync any CRM segment to your ad platforms as a contact-level audience.
What are Microsoft Ads?
Microsoft Advertising runs search and audience ads across Bing, Yahoo, DuckDuckGo, Edge and the Microsoft Audience Network. It offers LinkedIn profile targeting by company, industry and job function, and customer match lists from uploaded contact data.
What ContactLevel adds on Microsoft
ContactLevel enriches your B2B list with the identifiers Microsoft Advertising matches on and syncs it as a customer list that updates automatically, so lists from your CRM reach enough people to bid on, alongside LinkedIn profile targeting.
Microsoft Ads FAQ
How does ContactLevel work with Microsoft Ads?
Connect your Microsoft Advertising account once. Audiences you build in ContactLevel sync as customer match lists and update automatically, ready for search and Audience Network campaigns.
Why run Microsoft Ads for B2B?
Bing is the default search engine in Edge and Windows, so a share of desktop searches from work machines lands there. Microsoft Ads can also layer LinkedIn profile data (company, industry, job function) onto search campaigns, which Google cannot.
What match rate can I expect on Microsoft Ads?
ContactLevel audiences match at 50-70% on Microsoft Advertising.