ChatGPT Ads for B2B
Show up in ChatGPT for the buyers on your account list, with custom audiences synced from your CRM instead of paying for everyone researching your category.
- Audience type
- Custom audience
- Minimum to target
- 25,000 matched
- Who sees ads
- Free and Go users
- Sync
- Automatic
- PlaybookChatGPT Job Title TargetingReach every VP in your market inside ChatGPT
- PlaybookChatGPT Competitor Customer TargetingReach competitor users comparing alternatives
- PlaybookChatGPT Customer ExclusionStop paying for clicks from your customers
- PlaybookChatGPT ABM Buyer Group TargetingBuying groups at large account lists
- GuideB2B advertising platformsHonest 2026 ranking of B2B ad platforms by channel (LinkedIn, Meta, Google, Reddit, X) and the audience layer that makes them reach your actual list.
- IntegrationHubSpot integrationTurn HubSpot lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationSalesforce integrationTurn Salesforce lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationCRM integrationSync any CRM segment to your ad platforms as a contact-level audience.
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements OpenAI shows below ChatGPT answers to adult users on the Free and Go plans, labelled and kept separate from the answer. Plus, Pro, Business, Enterprise and Edu users see no ads. Advertisers buy them in OpenAI's self-serve Ads Manager on CPM or CPC, and can include, exclude or bid up custom audiences built from email addresses, phone numbers or mobile ad IDs.
What ContactLevel adds on ChatGPT
ChatGPT matches a custom audience against the email or phone number on each account, and most people sign up with a personal address. ContactLevel adds the identifiers ChatGPT can match on and syncs the audience automatically. That matters more here than on any other platform: an audience needs at least 25,000 matched people before you can target it or bid it up.
ChatGPT Ads FAQ
How does ContactLevel work with ChatGPT Ads?
Connect your ChatGPT Ads account once. Audiences you build in ContactLevel sync to OpenAI's Ads Manager as custom audiences and update automatically, ready to include, exclude or bid up at the campaign level.
Who sees ads in ChatGPT?
Adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu users never see ads, so part of any B2B list will not be reachable.
What is the minimum audience size?
Targeting and bid adjustments need at least 25,000 matched people, and OpenAI recommends 100,000 or more. Smaller audiences can still be used to exclude people, such as customers and open deals. Enriched lists match more of each upload, which is often the difference between an audience you can target and one that stays exclusion-only.
Why advertise on ChatGPT for B2B?
Buyers ask ChatGPT for vendor shortlists and comparisons. A custom audience lets you appear for the people on your account list in those moments, and exclude existing customers, instead of paying for every user researching the category.