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Free LinkedIn Ads analytics that shows who you reach
See which companies your LinkedIn Ads reached, tie ad spend to revenue, and identify wasted ad spend.
ContactLevel Ad Analytics dashboard for LinkedIn Ads
Mock of the free Ad Analytics product: the LinkedIn Overview with ICP match, spend outside the ICP, company activity, warm companies without a CRM deal, and the Companies, Campaigns, Creatives, Pipeline and ICP Settings pages.
Key features illustrated:
- ICP match score for LinkedIn Ads
- Spend outside ICP in dollars
- Companies reached with engagement level
- Campaign and creative performance
- HubSpot pipeline by deal stage
- ICP settings
Benefits demonstrated:
- Free LinkedIn Ads analytics
- See which companies engage with LinkedIn ads
- Find wasted LinkedIn ad spend
Your measured demographic gap applied to actual LinkedIn campaign spend. Overlapping criteria are not double-counted.
Companies
Company activity depth and the accounts engaging most.
Company activity
Top companies
| # | Company | Impressions | Engagements | Clicks |
|---|---|---|---|---|
| 1 |  Shopify | 792 | 43 | 41 |
| 2 | 86 | 34 | 12 | |
| 3 | 971 | 28 | 24 | |
| 4 | 469 | 25 | 13 | |
| 5 | 32 | 20 | 3 | |
| 6 | 313 | 19 | 11 | |
| 7 | 244 | 17 | 14 | |
| 8 | 295 | 16 | 10 |
Warm companies without a deal
Companies engaging with your ads that are not connected to an existing CRM deal.
Warm companies without a deal
| # | Company | Activity trend | Engagements | Engagement rate | Clicks | Impressions | Campaigns |
|---|---|---|---|---|---|---|---|
| 1 | 34 | 39.5% | 12 | 86 | 3 | ||
| 2 | 28 | 2.9% | 24 | 971 | 11 | ||
| 3 | 25 | 5.3% | 13 | 469 | 7 | ||
| 4 | 20 | 62.5% | 3 | 32 | 2 | ||
| 5 | 19 | 6.1% | 11 | 313 | 3 |
Demographics
The audiences viewing and engaging with your campaigns.
Job titles
Seniorities
Job functions
Industries
How much of your spend reached your ICP, and what landed outside it.
“Ad audiences are usually a black box — you have no idea if your ads reach the right people. ContactLevel ensures optimal targeting. It's become a tool we use every day.”
Tyler Mounce
Founder, AMPLIS
Summary: ContactLevel Ad Analytics: free LinkedIn Ads analytics with company engagement and ICP match
Ad Analytics is ContactLevel's free plan. Connect a LinkedIn Ads account and it pulls campaigns, creatives, demographics and company engagement from the LinkedIn Ads API, scores them against your ICP, and shows how much spend reached companies and people you would never sell to. It connects to HubSpot to show which deals in each stage LinkedIn influenced and the warm companies with no deal yet. It is a free alternative to Fibbler, ZenABM and DemandSense; the paid ContactLevel product is contact-level audiences that fix the targeting the free plan measures.
Key Features and Benefits:
- ICP match: the share of LinkedIn Ads impressions, clicks and engagements that reached companies and people matching your ideal customer profile
- Spend outside your ICP in dollars, plus the attribute (job titles, industries, company sizes, seniorities, job functions) leaking the most budget
- Companies page: every company your LinkedIn ads reached with LinkedIn ID, domain, campaigns, objective and engagement level, subject to LinkedIn privacy thresholds
- Warm companies without a deal: engaged companies with no open deal in your CRM, ranked by engagements and engagement rate
- Campaigns and Creatives pages: impressions, clicks, engagements and spend per campaign and per creative, charted over any period
- Pipeline page: connect HubSpot and see how many deals in each stage LinkedIn influenced, plus influenced open pipeline and won revenue
- ICP Settings: company size, industries, ICP domains, competitor domains, job titles, seniorities and job functions; the score recalculates when you change them
- Free forever with export and CRM sync; no pixel or tag required; LinkedIn Ads at launch with Meta and Google analytics coming
- Free alternative to Fibbler ($89 to $159 per month), ZenABM ($69 to $599 per month, $59 to $479 on annual billing) and DemandSense ($89 to $149 per month on credits); none lists a free plan, all report at company level
- ContactLevel adds ICP match and sells contact-level audiences at 70-99% match rates to fix the targeting the free plan measures
How Ad Analytics works
Connect your LinkedIn Ads, define who you want to reach, and see the audience insights Campaign Manager doesn’t show you.
Connect your LinkedIn Ads account
Connect your LinkedIn account and bring all your ad data into one place. See your campaign spending, ad performance and audience insights without complicated setu setup or help from developers.
Set up your ideal customer profile
Choose the companies, people and attributes you want to reach with your ads. Your dashboard uses these details to calculate how well your campaigns match your target audience..
See how well your ads are delivering
Get one clear number showing how much of your ad activity reaches the companies and people you want to target. You'll also see how much of your budget goes elsewhere.
Attribute spend to pipeline
See which deals in each pipeline stage your LinkedIn ads influenced, how much pipeline and revenue they add up to, and which interested companies haven’t opened a deal yet.
Everything in Ad Analytics
All the tools you need to determine how your ads are performing.
Ad Deliverability
See how much of your ad spend went to ICP, identify where your spend is leaking, and see which people and companies were reached.
Your measured demographic gap applied to actual LinkedIn campaign spend. Overlapping criteria are not double-counted.
ICP Definition
Define the people you want to reach with your ads. Size, industry, job title, seniority and function.
Ideal customer profile
Update the company and persona attributes used to understand your target audience.
Target companies
Define the companies that best match your ICP.
Target personas
Define the roles and decision-makers you want to reach.
Companies
Identify the companies your ads reached, how much was spent on them, and who engaged.
Shopifyshopify.comBOF Ahrefs vs Semrus…+6Website Conversion+1Very High79243Campaigns
Impressions, clicks and engagements per campaign, charted over any period, next to status, objective, type and spend.
Campaign performance
Compare every campaign across the selected period.
Pipeline
Connect HubSpot and see how many deals in each stage LinkedIn influenced, and how much open pipeline and won revenue those deals add up to.
Creatives
Spend, impressions, clicks and engagements per creative, charted over any period, to see which specific ads drive action.
Creative performance
Compare every creative across the selected period.
Ad Analytics vs LinkedIn Campaign Manager vs Fibbler, ZenABM and DemandSense
Three ways to see which companies engaged with your LinkedIn ads. Only one of them is free, scores your spend against your own ICP, and comes with a way to fix the targeting.
| What you get | ContactLevel Ad AnalyticsFree | LinkedIn Campaign Manager | Fibbler |
|---|---|---|---|
| Price | Free. No card, no trial clock. | Included with your ad spend. | $89 to $159 per month after a 30-day trial. No free plan. |
| Companies your ads reached | Every company, per campaign and per creative, with an engagement level and the objective that reached it. | Companies hub, aggregated across campaigns, above a privacy floor. | Company-level engagement via LinkedIn's Company Intelligence API. |
| Share of spend inside your ICP | ICP match for impressions, clicks and engagements, the dollars spent outside the ICP, and the attribute leaking the most. | Not available. | Benchmarks against peer accounts on its $129 and $159 plans, not against your ICP. |
| Warm companies without a CRM deal | A ranked list of engaged companies with no open deal in HubSpot. | Not available. | Engagement signals and alerts on engaged companies. |
| Spend per creative | Every post, video and article with spend, impressions, engagements and clicks side by side. | In the Ads tab, one campaign at a time. | Campaign analytics. |
| Demographics | Job titles, seniorities, functions, industries, company sizes and regions, split by engagements, impressions or clicks. | Per campaign, approximate, hidden below the reporting minimum. | Company size and industry. |
| Pipeline by deal stage | Deals per HubSpot stage split by LinkedIn influence, plus influenced pipeline and won revenue. | Not available. | Influenced deals and revenue in HubSpot, Attio and Pipedrive; Salesforce from the $129 plan. |
| Export and CRM sync | CSV export and CRM integrations on the free plan. | CSV export. | CRM sync on paid plans. |
| Fix the targeting | Build contact-level audiences at 70-99% match rates on LinkedIn, Meta, Google and Reddit (paid Audiences plan). | Native list upload reaches 10-20% of a list. | No audience building. Pushes company exclusions (up to 200 per campaign), impression caps and schedules to LinkedIn. |
| The individual people who engaged | Not from ad engagement, LinkedIn only returns companies. Person-level click and visit tracking is in the Audiences plan. | Never. Members are not reported. | Company level only, by design. |
| Ad platforms | LinkedIn Ads today. Meta and Google Ads coming. | LinkedIn only. | LinkedIn, Google Ads as a $59 per account add-on, Meta in early access. |
| Benchmarks against other advertisers | None. Every number is scored against your own ICP. | Not in Campaign Manager. LinkedIn publishes generic industry benchmarks. | Seven anonymised metrics by spend cohort, on the $129 and $159 plans. |
| Writes back into LinkedIn campaigns | Read-only. Ad Analytics never changes a campaign; Audiences syncs contact lists. | Everything, by hand. | Company exclusions (up to 200 per campaign), impression caps, schedules. |
- ContactLevel Ad Analytics
- Free. No card, no trial clock.
- LinkedIn Campaign Manager
- Included with your ad spend.
- Fibbler
- $89 to $159 per month after a 30-day trial. No free plan.
- ContactLevel Ad Analytics
- Every company, per campaign and per creative, with an engagement level and the objective that reached it.
- LinkedIn Campaign Manager
- Companies hub, aggregated across campaigns, above a privacy floor.
- Fibbler
- Company-level engagement via LinkedIn's Company Intelligence API.
- ContactLevel Ad Analytics
- ICP match for impressions, clicks and engagements, the dollars spent outside the ICP, and the attribute leaking the most.
- LinkedIn Campaign Manager
- Not available.
- Fibbler
- Benchmarks against peer accounts on its $129 and $159 plans, not against your ICP.
- ContactLevel Ad Analytics
- A ranked list of engaged companies with no open deal in HubSpot.
- LinkedIn Campaign Manager
- Not available.
- Fibbler
- Engagement signals and alerts on engaged companies.
- ContactLevel Ad Analytics
- Every post, video and article with spend, impressions, engagements and clicks side by side.
- LinkedIn Campaign Manager
- In the Ads tab, one campaign at a time.
- Fibbler
- Campaign analytics.
- ContactLevel Ad Analytics
- Job titles, seniorities, functions, industries, company sizes and regions, split by engagements, impressions or clicks.
- LinkedIn Campaign Manager
- Per campaign, approximate, hidden below the reporting minimum.
- Fibbler
- Company size and industry.
- ContactLevel Ad Analytics
- Deals per HubSpot stage split by LinkedIn influence, plus influenced pipeline and won revenue.
- LinkedIn Campaign Manager
- Not available.
- Fibbler
- Influenced deals and revenue in HubSpot, Attio and Pipedrive; Salesforce from the $129 plan.
- ContactLevel Ad Analytics
- CSV export and CRM integrations on the free plan.
- LinkedIn Campaign Manager
- CSV export.
- Fibbler
- CRM sync on paid plans.
- ContactLevel Ad Analytics
- Build contact-level audiences at 70-99% match rates on LinkedIn, Meta, Google and Reddit (paid Audiences plan).
- LinkedIn Campaign Manager
- Native list upload reaches 10-20% of a list.
- Fibbler
- No audience building. Pushes company exclusions (up to 200 per campaign), impression caps and schedules to LinkedIn.
- ContactLevel Ad Analytics
- Not from ad engagement, LinkedIn only returns companies. Person-level click and visit tracking is in the Audiences plan.
- LinkedIn Campaign Manager
- Never. Members are not reported.
- Fibbler
- Company level only, by design.
- ContactLevel Ad Analytics
- LinkedIn Ads today. Meta and Google Ads coming.
- LinkedIn Campaign Manager
- LinkedIn only.
- Fibbler
- LinkedIn, Google Ads as a $59 per account add-on, Meta in early access.
- ContactLevel Ad Analytics
- None. Every number is scored against your own ICP.
- LinkedIn Campaign Manager
- Not in Campaign Manager. LinkedIn publishes generic industry benchmarks.
- Fibbler
- Seven anonymised metrics by spend cohort, on the $129 and $159 plans.
- ContactLevel Ad Analytics
- Read-only. Ad Analytics never changes a campaign; Audiences syncs contact lists.
- LinkedIn Campaign Manager
- Everything, by hand.
- Fibbler
- Company exclusions (up to 200 per campaign), impression caps, schedules.
B2B ads run on ContactLevel
See how ContactLevel helps B2B companies run smarter ad campaigns.
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
Frequently asked questions
Haven't found what you're looking for? Check our comprehensive FAQ or contact us - we are glad to help.
Free LinkedIn Ads analytics from ContactLevel
ContactLevel Ad Analytics is a free LinkedIn Ads analytics tool for B2B marketing teams. It connects to a LinkedIn Ads account through a read-only OAuth login and pulls campaigns, creatives, demographics and company engagement from the LinkedIn Ads API. Unlike the reporting in LinkedIn Campaign Manager, it scores every impression, click and engagement against the ideal customer profile you define, shows the share of spend that reached companies and people inside that ICP, puts a dollar figure on the spend that went outside it, and names the attribute (job titles, industries, company sizes, seniorities or job functions) that leaks the most budget. In ContactLevel’s own account, 83% of LinkedIn spend, $10,602 of $12,833, reached people outside the ICP, and 96% of the 4,532 companies reached never engaged.
The six pages of Ad Analytics
Overview shows ICP match, spend outside the ICP, company activity depth, warm companies without a CRM deal, and demographics. Companies lists every company your ads reached with LinkedIn ID, domain, campaigns, objective and engagement level. Campaigns and Creatives chart impressions, clicks, engagements and spend per campaign and per creative. Pipeline connects to HubSpot and shows the deals in each stage that LinkedIn influenced, plus influenced open pipeline and won revenue. ICP Settings holds company size, industries, ICP domains, competitor domains, job titles, seniorities and job functions. Company-level engagement data comes from LinkedIn and carries LinkedIn’s privacy thresholds.
A free alternative to Fibbler, ZenABM and DemandSense
Fibbler charges $89 to $159 per month for company-level LinkedIn Ads attribution after a 30-day trial, ZenABM $69 to $599 per month ($59 to $479 on annual billing) after a 37-day trial, and DemandSense $89 to $149 per month on credits after a 30-day trial. None lists a free plan. Ad Analytics does the company-level job for free and adds ICP match. Neither LinkedIn nor any analytics vendor can show the individual people who engaged with an ad, because LinkedIn only reports companies. ContactLevel’s paid Audiences plan solves that from the targeting side: it syncs named contacts to LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT at 70-99% match rates instead of the 10-20% a native list upload reaches, then tracks which of those contacts click and visit. Read about contact-level targeting, see pricing, compare Fibbler alternatives, ZenABM alternatives and DemandSense alternatives, follow the LinkedIn Matched Audiences playbook, or connect through the LinkedIn Ads integration and the HubSpot + LinkedIn Ads integration. Background on the category is in contact-level advertising.
Find out who your LinkedIn budget actually reaches
Final call to action for ContactLevel Ad Analytics, the free LinkedIn Ads analytics plan. Connect a LinkedIn Ads account, define an ideal customer profile, and see the ICP match, the spend that went outside the ICP, the companies reached, and the deals LinkedIn influenced in each HubSpot stage. Audiences, the paid plan, fixes the targeting from the same account.
Call-to-Action Options:
- Primary: Start for free and connect LinkedIn Ads
- Secondary: Get a demo
- Social proof: Customer logos
Find out who your LinkedIn budget actually reaches
When the number annoys you enough, Audiences is one click away in the same account.
Your measured demographic gap applied to actual LinkedIn campaign spend. Overlapping criteria are not double-counted.
Companies
Company activity depth and the accounts engaging most.
Company activity
Top companies
| # | Company | Impressions | Engagements | Clicks |
|---|---|---|---|---|
| 1 | Shopify | 792 | 43 | 41 |
| 2 | 86 | 34 | 12 | |
| 3 | 971 | 28 | 24 | |
| 4 | 469 | 25 | 13 | |
| 5 | 32 | 20 | 3 | |
| 6 | 313 | 19 | 11 | |
| 7 | 244 | 17 | 14 | |
| 8 | 295 | 16 | 10 |
Warm companies without a deal
Companies engaging with your ads that are not connected to an existing CRM deal.
Warm companies without a deal
| # | Company | Activity trend | Engagements | Engagement rate | Clicks | Impressions | Campaigns |
|---|---|---|---|---|---|---|---|
| 1 | 34 | 39.5% | 12 | 86 | 3 | ||
| 2 | 28 | 2.9% | 24 | 971 | 11 | ||
| 3 | 25 | 5.3% | 13 | 469 | 7 | ||
| 4 | 20 | 62.5% | 3 | 32 | 2 | ||
| 5 | 19 | 6.1% | 11 | 313 | 3 |
Demographics
The audiences viewing and engaging with your campaigns.
Job titles
Seniorities
Job functions
Industries