X Ads for B2B
Reach founders, investors and tech buyers on X with a custom audience of the people on your list, not an interest guess.
- Match rate
- 50-70%
- Audience type
- Custom audience
- Tracking
- Pixel and UTM
- Sync
- Automatic
- PlaybookX Job Title TargetingDrive quality B2B leads from X (Twitter) ads
- PlaybookX Ghosted Lead RecoveryRe-engage cold leads who stopped responding
- PlaybookX Cold Prospect WarmupWarm up cold prospects before sales outreach
- PlaybookX ABM Buyer Group TargetingTarget entire buying committees with role-specific ads
- GuideB2B advertising platformsHonest 2026 ranking of B2B ad platforms by channel (LinkedIn, Meta, Google, Reddit, X) and the audience layer that makes them reach your actual list.
- GuideB2B match ratesWhy B2B contact lists match so poorly on ad platforms, native match-rate benchmarks for LinkedIn, Meta, Google, Reddit, and X, and how identity enrichment pushes them to 70-99%.
- IntegrationHubSpot integrationTurn HubSpot lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationSalesforce integrationTurn Salesforce lists, deals and lifecycle stages into ad audiences on every platform.
- IntegrationCRM integrationSync any CRM segment to your ad platforms as a contact-level audience.
Can you target specific people with X Ads?
Yes. X Ads (formerly Twitter Ads) supports custom audiences from uploaded lists of emails, phone numbers or mobile ad IDs, used for targeting or exclusion. Matching runs on the identifiers people used to sign up, which are mostly personal.
What ContactLevel adds on X
ContactLevel enriches your B2B list with the personal identifiers X matches on and syncs it to X Ads Manager as a custom audience that updates automatically, so campaigns reach the buyers on your list instead of whoever follows a keyword.
X Ads FAQ
How does ContactLevel work with X Ads?
Connect your X ad account once. Audiences you build in ContactLevel sync to X Ads Manager as custom audiences and update automatically. The ContactLevel pixel and UTM parameters track the visits those ads drive.
What match rate can I expect on X?
ContactLevel audiences match at 50-70% on X. Native uploads of work emails match far lower because most X accounts were created with personal addresses.