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Summary: ContactLevel Reveal: website visitor identification and analysis at the person level
ContactLevel Reveal identifies every identifiable visitor, from any channel and shows what each of them did on your website: the pages viewed in order, time on each page, clicks and scroll depth, a screen recording of the session, and the referrer or the ad click that brought them. The ContactLevel pixel resolves each visit against the identity graph, so a visitor is identified whether they arrived from an ad, a search result, an outbound email or by typing your URL. Visitors who are also in one of your ContactLevel audiences are additionally tied to the exact ad and campaign that brought them. Visits roll up per contact and per account with 7 to 365-day lookback, fire Slack and email alerts, sync to HubSpot, Salesforce and Attio, and feed a visitor analytics overview with daily visits, locations, pages, referrers, devices and UTM sources, mediums and campaigns.
Key Features and Benefits:
- Website visitor identification at the person level: name, job title, seniority, company, industry, location and LinkedIn profile for every identifiable visitor, from any channel
- Website visitor analysis per visit: every page viewed in order, time on page, clicks, scroll depth and a full session recording
- Contact-level attribution: for visitors in your ContactLevel audiences, the ad platform and campaign that produced the visit, tied to the named contact through the cl_audience tracking parameter and the ContactLevel pixel
- Contact timelines and account-level rollups: all visits per person and all identified people per company, with 7, 30, 60, 90, 180 and 365-day windows and history kept beyond that
- Visitor analytics: daily visits, visit locations, visits, unique visitors, pages, referrers, countries, cities, regions, operating systems, browsers, platforms and UTM source, medium and campaign breakdowns
- Real-time Slack and email alerts with name, title, company and pages viewed, filtered by account tier, job title or high-intent pages
- CRM sync: visits written to HubSpot, Salesforce and Attio contact records, plus webhooks and the API
- Activation: identified visitors can be added to a ContactLevel audience and retargeted on LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT at 70-99% match rates
- Privacy-first: consent-aware pixel that fires before or after cookie consent, do-not-track honored, GDPR and CCPA data subject requests handled
- Identifies visitors from any channel: search, organic, outbound, direct and every ad platform
- Pricing: Reveal plan from $199 per month for 600 identified visitors, up to 12,500 a month for $849.
Website visitor identification that names the person
See who visits your site from search, outbound or any ad, and alert sales while they’re still warm.
ContactLevel Reveal dashboard
Mock of ContactLevel Reveal: the visits list with the identified contact, activity, duration, pages and referrer per visit; a visit's detail page with the session recording, activity log and identified contact; and the Website Visits Analytics overview with daily visits, locations, pages, referrers, countries, devices and UTM breakdowns.
Key features illustrated:
- Identified visitors by name, title and company
- Session recording and activity log per visit
- Ad click attribution per visit
- Daily visits, locations, pages and referrers
- UTM source, medium and campaign breakdowns
Benefits demonstrated:
- Website visitor identification at the person level
- See what each contact did on your site
- Alert sales while the visit is still warm
Every identified visitor, by name and company.
How Reveal works
Install the pixel once and every identified visit lands in the list with its recording, its pages and where the visitor came from. No list or ad campaign required.
Install the tracking pixel
Add the ContactLevel pixel through Google Tag Manager or directly to your site. It takes less than five minutes and works with any website platform.
See exactly who visits your website
Every visit is matched to a person: name, title and company, whether they came from search, an outbound email, an ad or typed your URL.
cl_audience=aud_7f3c9e2d CopyOptional: see which ad brought them
Add an audience’s tracking parameter to your ads, and visits from that audience carry the platform and campaign that produced the click.
Alert sales and keep your CRM updated
Send Slack alerts the moment someone visits your site. The visit is also logged automatically in HubSpot and Salesforce.
Everything in Reveal
Two pages in the product, Visits and Analytics, plus the alerts and CRM writes that put the data where sales already works.
Visits
Every identified visit with the person, the match, an activity sparkline, events, duration, pages, type and referrer. Filter by UTM or match, export, or click through to the visit.
Visit detail
A screen recording of the session next to the activity log: landed via referrer, scrolled, clicked, viewed, in order with timestamps, and the identified contact with their intent score.
October 22, 2026
https://www.contactlevel.com/pricingVisit Details
Identified Contacts
Analytics
See what’s happening across your website. Get a clear view of your traffic with daily visits, pages viewed, and where they came from.
Daily website visits
Visit locations
Website visit statistics
Visited pages
Referrers
Countries
Cities
Regions
Operating systems
Browsers
Platforms
UTM sources
UTM mediums
UTM campaigns
Contact and account timelines
View a contact’s website activity over the past 365 days. Quickly spot repeat visits and buying committee activity to understand who’s coming back and how engagement is building across the account.
Real-time alerts
A Slack or email message the moment an identified visit is recorded, with name, title, company and pages viewed. Limit it to the accounts, titles or pages that matter.
Plugs right into your stack
Visits are written to HubSpot, Salesforce and Attio, alerts go to Slack, and webhooks and the API carry the data anywhere else.
Reveal vs Google Analytics vs alternatives
Four ways to find out who was on your site. Only one names the person, shows you the recording and attaches the ad that brought them, then lets you retarget that person by name.
| What you get | ContactLevel RevealPerson-level | Google Analytics | RB2B |
|---|---|---|---|
| Who you see | The named person: name, title, company and LinkedIn profile, plus every page and a session recording. | Anonymous sessions. No names, no companies. | Name, LinkedIn profile and business email for US visitors; company only elsewhere. |
| How it identifies a visitor | The pixel resolves each visit against the identity graph. Visits from your audiences also carry the ad that brought them. | A cookie and a client ID. Nothing is resolved to a person or a company. | Cookies, device IDs and IP addresses for people; reverse-IP lookup for companies. |
| Coverage | Every identifiable visitor from any channel, person-level in the US, company-level fallback elsewhere. | All traffic, but only as anonymous sessions. | US traffic only at person level: 15-20% on Starter and Pro, 35-45% on Pro+. |
| Session recording and activity log | A screen recording per identified visit, with the click, scroll and page-view log next to it. | Not available. | Pageview history and a session recap. No video recording. |
| Which ad brought them | For visitors in your ContactLevel audiences: the platform and campaign that produced the click, on LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT. | Source, medium and campaign per session from UTMs. Never per person. | No per-ad attribution listed. |
| Real-time alerts | Slack or email per visit, filtered by account tier, title or page. | Not available. | Slack and Teams alerts on every plan, including free. |
| CRM sync | Visits written to the contact in HubSpot, Salesforce and Attio, plus webhooks and the API. | Not available. | HubSpot and Salesforce from the Pro plan, plus Clay, Zapier and webhooks. |
| Retarget identified visitors with ads | With Audiences, drop identified visitors into an audience and sync it to LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT at 70-99% match rates. | GA4 audiences to Google Ads only, still anonymous. | No ad platform sync; export through your CRM or a CSV. |
| Privacy and regions | Consent-aware pixel; person-level where privacy law allows it, company-level fallback elsewhere. | Consent mode; never personal data, because it never names anyone. | Person-level is US-only; the rest of the world gets company level. |
| Price | Reveal plan from $199 per month for 600 identified visitors, up to 12,500 a month for $849. | Free. | Free company-level tier (150 a month); paid from $79 per month for 300 people, $149 for 600 with emails and CRM sync. |
- ContactLevel Reveal
- The named person: name, title, company and LinkedIn profile, plus every page and a session recording.
- Google Analytics
- Anonymous sessions. No names, no companies.
- RB2B
- Name, LinkedIn profile and business email for US visitors; company only elsewhere.
- ContactLevel Reveal
- The pixel resolves each visit against the identity graph. Visits from your audiences also carry the ad that brought them.
- Google Analytics
- A cookie and a client ID. Nothing is resolved to a person or a company.
- RB2B
- Cookies, device IDs and IP addresses for people; reverse-IP lookup for companies.
- ContactLevel Reveal
- Every identifiable visitor from any channel, person-level in the US, company-level fallback elsewhere.
- Google Analytics
- All traffic, but only as anonymous sessions.
- RB2B
- US traffic only at person level: 15-20% on Starter and Pro, 35-45% on Pro+.
- ContactLevel Reveal
- A screen recording per identified visit, with the click, scroll and page-view log next to it.
- Google Analytics
- Not available.
- RB2B
- Pageview history and a session recap. No video recording.
- ContactLevel Reveal
- For visitors in your ContactLevel audiences: the platform and campaign that produced the click, on LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT.
- Google Analytics
- Source, medium and campaign per session from UTMs. Never per person.
- RB2B
- No per-ad attribution listed.
- ContactLevel Reveal
- Slack or email per visit, filtered by account tier, title or page.
- Google Analytics
- Not available.
- RB2B
- Slack and Teams alerts on every plan, including free.
- ContactLevel Reveal
- Visits written to the contact in HubSpot, Salesforce and Attio, plus webhooks and the API.
- Google Analytics
- Not available.
- RB2B
- HubSpot and Salesforce from the Pro plan, plus Clay, Zapier and webhooks.
- ContactLevel Reveal
- With Audiences, drop identified visitors into an audience and sync it to LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT at 70-99% match rates.
- Google Analytics
- GA4 audiences to Google Ads only, still anonymous.
- RB2B
- No ad platform sync; export through your CRM or a CSV.
- ContactLevel Reveal
- Consent-aware pixel; person-level where privacy law allows it, company-level fallback elsewhere.
- Google Analytics
- Consent mode; never personal data, because it never names anyone.
- RB2B
- Person-level is US-only; the rest of the world gets company level.
- ContactLevel Reveal
- Reveal plan from $199 per month for 600 identified visitors, up to 12,500 a month for $849.
- Google Analytics
- Free.
- RB2B
- Free company-level tier (150 a month); paid from $79 per month for 300 people, $149 for 600 with emails and CRM sync.
B2B ads run on ContactLevel
See how ContactLevel helps B2B companies run smarter ad campaigns.
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
Frequently asked questions
Haven't found what you're looking for? Check our comprehensive FAQ or contact us - we are glad to help.
Website visitor identification software that names the person, not just the company
ContactLevel Reveal is website visitor identification and website visitor analysis software for B2B teams. It identifies every identifiable visitor, from any channel and shows, for every visit, the person’s name, job title, company and LinkedIn profile, the referrer or the ad click that brought them, every page viewed in order with time on page, and a screen recording of the session. The ContactLevel pixel resolves each visit against the identity graph, so a visitor is identified whether they arrived from an ad, a search result, an outbound email or by typing your URL. Visitors who are also in one of your ContactLevel audiences are additionally tied to the exact ad and campaign that brought them.
How website visitor identification works, step by step
Step one: install the ContactLevel tracking pixel through Google Tag Manager or your site header, in under five minutes, with your choice of firing before or after cookie consent. Step two: The pixel matches each visit against the identity graph, so visitors get a name, title and company whether they came from an ad, a search result or an outbound email. No list required. Step three: If the visitor is also in one of your ContactLevel audiences and clicked a tagged ad, the visit carries the platform, campaign and creative that brought them, next to the pages and the session recording. Step four: Slack or email alerts carry the name, title, company and pages viewed, and the visit is written to the contact record in HubSpot, Salesforce or Attio.
Contact-level website activity tracking: see exactly what each visitor did
The Visits page lists every identified visit with the match, an activity sparkline, the number of events, duration, pages, visit type and referrer. A visit’s detail page shows the session recording next to the activity log and the identified contact. Contact timelines hold every visit for one person, and the account view shows every identified person from one company, across 7, 30, 60, 90, 180 or 365-day windows with history kept beyond that, so buying-committee activity is visible per person.
Website visitor analysis for B2B teams
The Analytics page shows daily website visits, visit locations on a map, visits, unique visitors, pages, referrers, countries and cities, plus visited pages, referrers, countries, cities, regions, operating systems, browsers, platforms and UTM sources, mediums and campaigns, filtered by date range and audience.
Identify website visitors at the contact level: key features and related pages
Real-time Slack and email alerts, CRM sync to HubSpot, Salesforce and Attio, webhooks and API, and activation: identified visitors can be added to a ContactLevel audience and retargeted on LinkedIn, Meta, Google, Reddit, X, Microsoft and ChatGPT at 70-99% match rates. The pixel is consent-aware and the platform handles GDPR and CCPA data subject requests. Reveal plan from $199 per month for 600 identified visitors, up to 12,500 a month for $849. Related: the website visitor identification guide, RB2B alternatives, Audiences for contact-level targeting, Ad Analytics for free LinkedIn Ads analytics, data and security, pricing and the contact-level targeting guide.
Find out who is on your website right now
Final call to action for ContactLevel Reveal: website visitor identification at the person level for every identifiable visitor, from any channel, with session recordings, ad click attribution, Slack alerts and CRM sync. Reveal plan from $199 per month for 600 identified visitors, up to 12,500 a month for $849.
Call-to-Action Options:
- Primary: Start for free and connect LinkedIn Ads
- Secondary: Get a demo
- Social proof: Customer logos
Find out who is on your website right now
Install the pixel and see your visitors by name a few minutes later. Reveal plan from $199 per month.