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Summary: Ads Engineering: managed B2B lead ads on ContactLevel
Ads Engineering is ContactLevel's managed ads service. We set up the ContactLevel account, connect it to HubSpot or Salesforce and the customer's ad accounts, build contact-level audiences that update from the CRM, and run lead ad campaigns on LinkedIn, Meta and Google to the named contacts on the target list. Leads go straight into the CRM and reporting covers ICP reach and pipeline by account.
Key Features and Benefits:
- Audit of current campaigns: how much spend reaches the ICP, measured with ContactLevel Ad Analytics
- ContactLevel account setup with HubSpot or Salesforce, ad accounts and the website pixel connected
- Dynamic CRM audiences: target accounts, buying committees, open deals by stage and customer exclusions
- Audiences synced to LinkedIn, Meta, Google, Reddit, Microsoft, YouTube and X at 70-99% match rates
- Lead ad campaigns written, built and optimized in the customer’s own ad accounts
- Lead form fills sent straight into the CRM with the campaign attached
- Reporting on ICP reach, leads and pipeline by account
Ads Engineering B2B ads, built and run for you
We set up ContactLevel, connect it to your CRM, and run lead ads to the exact people on your target list. In your own ad accounts, with every lead landing in your CRM.
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists. Near-100% LinkedIn match rates, and no more unqualified MQLs.”
AJ Wilcox
Founder, B2Linked
Your ads reach the wrong people
Without ContactLevel
Campaigns target job titles and company lists the platform guesses at. A CSV upload matches 10-20% of your list. Lead form fills sit in the ad platform until someone exports them, and nobody can say which ads touched the deals in your pipeline.
With ContactLevel
Ads go to the named people on your target list, matched at 70-99%. Form fills land in HubSpot or Salesforce with the campaign attached, audiences update as deals move, and you can see which accounts and contacts engaged, by name.
Who it is for
B2B teams that know exactly who they want to reach and want someone else to run the machine.
No in-house paid team
You know your buyers but nobody on the team lives in Campaign Manager. We set it up, run it and hand you the numbers.
A list with no way to reach it
Target accounts in the CRM, or a fresh list from our List Building service, and no ads in front of those people yet.
Marketing reporting on pipeline
You need to show which accounts the ad budget reached and which deals it touched, not a cost per click.
How it works
From audit to live campaigns, in your accounts, connected to your CRM.
Audit what is running
We look at your current campaigns, targeting and spend, and measure how much of it reaches your ICP with ContactLevel Ad Analytics. That number is the baseline we report against.
Set up ContactLevel and connect your CRM
We create your account, connect HubSpot or Salesforce and your ad accounts, and install the website pixel so visits from your ads are tied to named contacts.
Build the audiences
Target accounts, buying committees, open deals by stage and customers to exclude. Each one is a CRM audience that updates as deals move and syncs to every platform you run.
Click to play video
Launch lead ads
We write the ads and build the campaigns and lead forms in your own ad accounts. Every form fill goes straight into your CRM.
Optimize and report
We adjust audiences, creative and budgets as results come in, and report on ICP reach, leads and pipeline by account.
What is included
The ContactLevel platform, set up and run for you.
Audiences that follow your CRM
HubSpot or Salesforce filters decide who is in each audience. Deals move stage, the audience follows, and your ads change with it.
70-99% match rates
Your list matched to real ad-platform users, where a native CSV upload reaches 10-20%.
Data Included
Matches only exact email addresses provided.
Matches business emails to personal identities (Gmail, Yahoo, etc).
Every platform from one list
LinkedIn, Meta and Google first, plus Reddit, Microsoft, YouTube and X when your buyers are there.
Who engaged, by name
See which contacts and accounts clicked and visited your site, with the ad that brought them.
ICP reach reporting
How much of your spend reached companies and people inside your ICP, campaign by campaign.
Your measured demographic gap applied to actual LinkedIn campaign spend. Overlapping criteria are not double-counted.
Pipeline by deal stage
The deals your ads touched, stage by stage, straight from your CRM.
B2B ads run on ContactLevel
See how ContactLevel helps B2B companies run smarter ad campaigns.
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
“We saw an 800% increase in reply rates compared to cold outbound alone.”
Reaching the right people and tracking who's interested — ContactLevel solves both.
Marilyn Cowley
CEO
Public Relations
“We've reduced wasted ad spend by 85% by targeting our exact prospect lists.”
Near-100% LinkedIn match rates, and no more unqualified MQLs.
AJ Wilcox
Founder
LinkedIn Ads Agency
“Our ad spend is now laser-focused on qualified prospects only.”
The audience builder takes the guesswork out, and the ROI has been phenomenal.
Carlo Palomino
President
Advertising Media
“They matched 20,000 prospects from a list that only gave us 7,700 before.”
Exactly what we needed in a niche industry where prospects are hard to find.
Diane Seidle
Media Manager
Telecommunications
“ContactLevel worked well at driving engagement from our target prospects.”
We moved off 6sense's account-level targeting to reach the actual contacts, not just the company.
Richard Houghton
Director of Digital Marketing
Supplier Management Software
“Ad audiences are usually a black box — you have no idea if your ads reach the right people.”
ContactLevel ensures optimal targeting. It's become a tool we use every day.
Tyler Mounce
Founder
B2B Ad Agency
Frequently asked questions
Haven't found what you're looking for? Check our comprehensive FAQ or contact us - we are glad to help.
Ads Engineering as a managed service
ContactLevel Ads Engineering sets up and runs B2B lead ad campaigns for you. The service connects ContactLevel to your HubSpot or Salesforce CRM and to your ad accounts, builds contact-level audiences that update from the CRM, and runs lead ads on LinkedIn, Meta and Google to the named contacts on your target list. Audiences match 70-99% of a list. Every lead goes straight into the CRM, and reporting covers ICP reach and pipeline by account. Campaigns run in your own ad accounts and ad spend is paid directly to the platforms.
Related pages
Need a target list first? See List Building and TAM mapping. To run the campaigns yourself, see ContactLevel Audiences and the free LinkedIn Ads analytics plan. Agencies can use ContactLevel for their clients: see ContactLevel for agencies.
Put your ads in front of your list
Tell us who you want to reach and where. We will come back with a plan, the platforms we would start on and a fixed quote.
Prefer to run it yourself? Audiences has a 14-day free trial with 10,000 contacts.
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