We started a blog. Here's what goes in it.
The ContactLevel blog: what we learn running contact-level ads, how we build the product, customer stories and engineering notes.
Hello world! We are finally starting a blog.
What we’ll post about
1. Product updates. We ship new features pretty much every week, but most of you don’t know about those, hence starting this blog.
2. What we learn running ads. Since contact-level advertising is a quite new concept and the landscape changes every week, I (Dag) will be posting about how our ads are doing, what’s working for us and our users, and what isn’t. Every time I upload new Resources to our knowledge base, I’ll announce it here so your can stay up to date with stuff.
3. How we build the product. The decisions behind it, like why Ad Analytics is free. (Yes, it’s free. Log in and test it out ) And what we got wrong along the way. We talk to hundreds of B2B marketers every month - gathering product feedback, planning out new features and adapting the product to our users’ workflows.
4. Customer stories. How teams actually set up ContactLevel, and the results they're happy to share. I will include case studies, what’s working for our users, industry-specific strategies etc.
How often
When we have something worth your time. Probably once or twice a week.
Follow along with the RSS feed (yes, people still use RSS).
If you run B2B ads, most of what we learn will apply to you too. That's the point.