Dealfront Alternatives: 2026 Comparison
Dealfront became Leadfeeder on 24 March 2026. What that means for your contract, what the platform still does, and the alternatives for European GTM data.
Dealfront is now Leadfeeder. The rebrand took effect on 24 March 2026, dealfront.com redirects to leadfeeder.com, and the legal entities are unchanged. The product still does what it did: company-level website visitor identification and European B2B data, with EU data residency as its strongest card. It still does not name individuals.
Most "Dealfront alternatives" content on the web predates the rebrand, and some of it predates the previous rebrand. This page fixes the record first, then compares the platform to what actually competes with it.
I'm Dag, co-founder of ContactLevel. We don't identify anonymous traffic, so this isn't a displacement page — it's the comparison I'd want if I were evaluating.
Does Dealfront still exist?
Not as a brand. Here's the whole arc, which has now run in both directions.
| Date | What happened |
|---|---|
| 2022 | Leadfeeder (Helsinki, visitor identification) and Echobot (Karlsruhe, European B2B data) merge, backed by Great Hill Partners |
| April 2023 | The combined company launches under a new umbrella brand: Dealfront |
| 24 March 2026 | Dealfront rebrands back to Leadfeeder |
| Today | dealfront.com 301-redirects to leadfeeder.com/dealfront; logins at app.leadfeeder.com |
In the company's own words: "Dealfront is now Leadfeeder. Same powerful solutions. Same team you trust. New brand." The FAQ is more exact: "On March 24, 2026, Dealfront became Leadfeeder, unifying the entire platform under one brand."
If you're a customer, nothing contractual changed. Under the heading "Is the official company name changing?" the FAQ answers entity by entity: "If your contract is with Dealfront Group GmbH, it will remain Dealfront Group GmbH. If your contract is with Dealfront Germany GmbH, it will remain with Dealfront Germany GmbH. If your contract is with Dealfront Finland Oy, it will remain Dealfront Finland Oy." Your invoices, DPA and renewal terms reference the same entities.
Sources: leadfeeder.com/dealfront and the rebrand FAQ, both checked live 29 July 2026.
What happened to the module names?
| Was | Is now |
|---|---|
| Leadfeeder | Web Visitors |
| Promote | Campaigns |
| Dealfront API | Leadfeeder API |
| Leadfeeder API | Legacy Leadfeeder API |
The current platform lists Web Visitors, Target, Campaigns and Lists as its modules. If you have integrations or documentation referencing the Dealfront API, note that the name now points at what used to be a different endpoint set — worth a check before your next release.
There's a companion Leadfeeder alternatives page covering the same platform under its current name, since both are still searched.
What does the platform actually do?
Definition: Leadfeeder (formerly Dealfront) is a company-level website visitor identification and European B2B data platform. A script logs visits, resolves the visitor's IP to an organisation, and reports which companies viewed which pages. Around that sit a prospecting database (Target), IP-targeted programmatic display advertising (Campaigns) and list management (Lists).
Its published claim, checked live on 29 July 2026: "Identifying up to 45% companies from website traffic." That is a company-level figure. On data handling it states it "uses data collected under Europe's highest privacy standards, and processes and stores all data within the EU under strict GDPR safeguards," and cites 400M verified contacts in its database.
What is it genuinely good at?
European coverage and EU data residency. This is the reason to buy it and the reason it survived two rebrands. The Echobot half of the merger was built on European B2B data under European rules. Every US-first person-level tool in this category either excludes the EU outright or falls back to company-level there — so for an EU-heavy pipeline, this isn't a preference, it's often the only option that passes review.
Self-serve, with a real free tier. €0/month for the last 100 companies with 7-day history, then €79/month billed annually. No sales call to evaluate, 14-day trial on paid tiers. That's rare above the entry price point in this category.
Company signal degrades gracefully. IP-to-company resolution doesn't depend on a consumer identity graph, so it works in markets where person-level identification simply isn't available.
Where does it stop?
It never names the individual
Leadfeeder tells you Siemens looked at your pricing page. It does not tell you which person did. For an ABM motion built around a buying group, a company name is where the research starts.
Target gives you a database of contacts at that company, which is prospecting — you're choosing plausible people, not learning who visited. Useful, but a different thing, and worth being clear-eyed about when comparing against a tool that publishes person-level rates.
Campaigns is IP-targeted display
Campaigns targets company IP ranges with programmatic display, buying through supply-side sources including Google, Rubicon, Appnexus and Pubmatic. Everyone at the company can see the ad. That's account-level reach on display inventory, not the LinkedIn, Meta and Google placements most B2B teams fund. The IP targeting for B2B guide covers where IP-based targeting holds and where remote work broke it.
Remote work eroded the input
A large share of B2B browsing now runs over residential connections that resolve to an ISP, not an employer. That's a structural headwind for every IP-based product, and it's why "up to 45%" reads as a ceiling.
Vendor matrix
Every price is the vendor's own published figure, checked live on 29 July 2026.
| Vendor | Identification level | Geography strength | Entry price (Jul 2026) | Self-serve | Best for |
|---|---|---|---|---|---|
| Leadfeeder (ex-Dealfront) | Company-level only, up to 45% of traffic | Europe, EU data residency | Free Lite; €79/mo Discover billed annually | Yes, 14-day trial | EU pipelines needing GDPR-safe company signal |
| Factors.ai | Account-level global; contact-level US only via RB2B integration | Global account-level | $199/mo Lite; $6,000/yr Basic | Yes | Identification plus attribution |
| RB2B | Person-level (US) + company-level | US person-level only | Free; $79/mo Starter, $199 Pro+ | Yes | Cheap named alerts into Slack |
| Warmly | Person + company-level | US-centric | $10,000/yr, or $4,875/quarter | No, sales-led | Inbound orchestration in one platform |
| Vector | Person-level website visitors | US-centric | Reveal from $399/mo; Target from $3,000/mo | Reveal only | One vendor for ID and contact-level ads |
| ContactLevel | People already in your list or ad audience — not net-new visitors | Global | $1,000/mo for 10,000 contacts; $3,000/qtr for 50,000 | Yes, 14-day trial | Turning known contacts into ad audiences |
Sources: leadfeeder.com/pricing, factors.ai/pricing, rb2b.com/pricing, warmly.ai/pricing, vector.co/pricing, ContactLevel pricing. Full cross-vendor version on the alternatives hub.
Can you get person-level reach in Europe at all?
Short answer: not from a pixel. Person-level website de-anonymisation is a US identity-graph technology, and the vendors that do it say so — RB2B is explicit that person-level is US-only, and Warmly's own published figures put international person-level identification at 3-8%.
What does work in Europe is starting from people you already have a lawful basis to hold, rather than trying to resolve strangers.
1. Start from a known list. Your CRM, an event, a webinar, a partner list, a buying group you assembled deliberately. These are people with a documented relationship, not anonymous traffic.
2. Use company signal to prioritise. Leadfeeder tells you which accounts are active. That's a targeting input, not an identity claim.
3. Enrich for the ad platforms, not the CRM. Your list holds work emails. Nobody signs up to Meta with their work email. A raw CSV of business emails typically matches 20-50% on ad platforms. ContactLevel maps each business identity to the personal identifiers the platforms actually match on — around 50-70 data points per contact against the 1-3 in a typical export — and match rates land at 70-99%.
4. Sync and run content matched to awareness. LinkedIn, Meta, Google, Reddit or X, worked inside the native ad managers. See contact-level advertising.
That's a fundamentally different legal posture from resolving anonymous visitors, and it's why it works in markets where the pixel approach doesn't.
The honest boundary
ContactLevel is not a Dealfront/Leadfeeder replacement.
→ We do not identify anonymous website traffic — not at company level, not at person level. → We do not sell a European B2B prospecting database. → We do not run programmatic display. → We track ad clicks and website visits resolved to the individual contact. Person-level impression tracking is on the roadmap and is not in the product today; what we track states the current position precisely.
What we do is take known people and make them reachable as ad audiences on five platforms at 70-99% match rates. If your question is "which companies are on my site," Leadfeeder answers it and we don't.
If you're genuinely replacing it
→ Factors.ai — the closest like-for-like on company identification, with attribution and LinkedIn, Meta and Google Ads audience sync on top. Account-level global; contact-level US-only via an RB2B integration. From $199/month self-serve. See the Factors.ai comparison.
→ RB2B — if you wanted names rather than companies, and your traffic is US. Free tier, then $79-$199/month. See the RB2B comparison.
→ Warmly — person-level plus AI chat, email and ads bundled. $10,000/year and up, sales-led. See the Warmly comparison.
→ Vector — person-level visitor ID plus contact-level ads in one product. Reveal from $399/month. See the Vector comparison.
One gap none of them closes: every tool here only sees people who already found you. For person-level intent on buyers outside your traffic, Buyerfeeds — ContactLevel's sister product — turns a topic search into a feed of the named people researching it. More in the contact-level intent data guide.
Dealfront (Leadfeeder) vs ContactLevel at a glance
| Leadfeeder (ex-Dealfront) | ContactLevel | |
|---|---|---|
| Core job | Identify visiting companies → alert and enrich | Enrich known contacts → sync to 5 ad platforms |
| Identification level | Company only | n/a — not a resolution tool |
| Anonymous net-new traffic | Yes, company-level | No |
| Advertising | IP-targeted programmatic display | LinkedIn, Meta, Google, Reddit, X |
| Ad-platform match rate | n/a | 70-99% after enrichment |
| Geography | Strong Europe, EU data residency | Global |
| Entry pricing | Free Lite; €79/mo billed annually | $1,000/mo, or $3,000/quarter |
| Best for | EU company-level signal | Reaching named people with ads |
Frequently asked questions
Does Dealfront still exist?
Not as a brand. On 24 March 2026 Dealfront became Leadfeeder, and dealfront.com now redirects to leadfeeder.com. The legal contracting entities, including Dealfront Group GmbH, are unchanged and now trade under the Leadfeeder brand.
Why did Dealfront rebrand back to Leadfeeder?
The company frames it as unification: "Same powerful solutions. Same team you trust. New brand." Leadfeeder was the better-known name of the two that merged in 2022, and it carried the product most customers came for.
What happened to the Dealfront product names?
Leadfeeder became Web Visitors, Promote became Campaigns, the Dealfront API became the Leadfeeder API, and the previous Leadfeeder API became the Legacy Leadfeeder API. Current modules are Web Visitors, Target, Campaigns and Lists.
How much does Dealfront (Leadfeeder) cost?
As of 29 July 2026: Lite €0/month, Discover €79/month billed annually (€113 monthly), Activate €369/month annually (€527 monthly), Scale €599/month annual only, Enterprise custom. 14-day trial on paid tiers, self-serve sign-up.
Does Dealfront identify individual people?
No. Identification is company-level via IP resolution. The Target database lets you look up contacts at the identified company, which is prospecting rather than identification.
What is the best Dealfront alternative?
Factors.ai for company-level plus attribution, from $199/month. RB2B for US person-level names, from $79/month. Warmly for person-level plus engagement. If EU data residency is a hard requirement, none of the US-first person-level tools clears it.
Is ContactLevel a Dealfront alternative?
No. ContactLevel doesn't identify anonymous traffic and doesn't sell a prospecting database. It makes known people reachable as ad audiences at 70-99% match rates.
Can I use Dealfront (Leadfeeder) and ContactLevel together?
Yes. Leadfeeder names the companies, you decide who at those companies matters, and ContactLevel reaches those specific people with ads across five platforms.
Try the pairing
→ Keep Leadfeeder for the EU company signal and data residency. → Add ContactLevel to build the buying group at those accounts and reach them across five platforms — 14-day free trial, 10,000 free contacts, self-serve at audiences.contactlevel.com.
Go deeper
→ All platform comparisons — the full vendor matrix: identification level, pricing, self-serve, best for. → Leadfeeder alternatives — the same platform under its current name. → IP targeting for B2B — where IP-based targeting still works and where it broke. → Buying group marketing — turning an account into the people who actually decide. → B2B match rates — the three measurements that all get called "match rate." → Contact-level advertising — how enriched contacts become ad audiences at 70-99% match rates.