Bombora pricing.

Bombora publishes no prices, and as of 29 July 2026 it has no pricing page — the pricing URL redirects to its data overview, which names five product lines and asks you to book a demo. Vendr reports a median of $25,000 per year across 35 analysed purchases (February 2026), with bands running to $200,000+ for large enterprise and $5,000–$20,000 in onboarding on top.

Bombora is the cheapest vendor on this page-family for a reason that has nothing to do with generosity: it sells one layer of the stack rather than a platform. Understanding which layer is the difference between a $25,000 line item that works and one that sits unused.

I'm Dag, co-founder of ContactLevel. We don't compete with Bombora — our sister company Buyerfeeds does, at the person level — and I'll declare that plainly at the end rather than smuggling it in.

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Does Bombora publish its pricing?

There is no page. The URL redirects.

I checked bombora.com/pricing on 29 July 2026. It returns a 301 to /get-pricing/, which returns a second 301 to bombora.com/our-data/ — a data overview headed "We're not just the leader in B2B Intent data. We invented it." That page lists five product lines:

→ Intent — Company Surge, the core account-level intent feed. → Identity and Enrichment → Digital Audiences → Campaign Measurement → Insights Suite

No dollar figure appears against any of them. The calls to action are "Request a demo" and "Speak to an expert."

Routing a pricing URL to a product page is a specific choice — it absorbs the search intent without conceding the number. On disclosure it puts Bombora level with Influ2, whose /pricing URL simply 404s, and a long way from Leadfeeder, which publishes a full rate card.

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What do buyers report paying for Bombora?

The one public dataset is Vendr, which publishes medians from anonymised contracts it has brokered.

Weight this one carefully. Thirty-five purchases is a thin sample. The same source's 6sense guide draws on 381 purchases and its ZoomInfo guide on 1,568. A median from 35 contracts is a directional signal, not a benchmark.

And note the split between the two kinds of row above. Vendr's observed contracts top out at $80,450. The $120,000–$200,000+ large-enterprise band on the same page is its written guidance, not something its 35-contract sample contains. If you are budgeting from this data, the observed range is the honest input and the bands are the vendor-shaped story around it.

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What drives a Bombora quote up?

Vendr names four levers. In rough order of impact:

→ Topic count. This is the primary one. Vendr cites a range of 50 to 500+ intent topics tracked, and Bombora's own Intent page says it monitors "tens of thousands of topics (updated frequently)." You buy a subset. Buying more topics is the main way the price moves, and it is also the easiest way to overbuy — a topic you never build a play around costs the same as one you do.

→ Integration complexity and API usage. Piping intent into a CRM, a DSP or a data warehouse is priced work, not a free feature.

→ Contract term. Vendr reports multi-year commitments unlocking 15–25% discounts.

→ Professional services. $5,000–$20,000 for onboarding, per Vendr, on top of the licence.

On negotiation, Vendr reports that buyers running an active evaluation against ZoomInfo, 6sense or Demandbase achieve "15–30% discounts off initial Bombora proposals," and that Q4 timing around Bombora's December fiscal year-end adds leverage. That is broker advice about broker outcomes — useful, unguaranteed.

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What do you get for it?

The product is Company Surge®, described by Bombora as "Bombora's industry-leading B2B Intent data solution."

The mechanic: Bombora runs a Data Co-op made up of "thousands of media destinations (publishers, B2B brands, and premium data providers)" monitoring "millions of B2B domains." When research activity on a topic spikes above a company's own baseline, that company "surges" on the topic. Bombora claims "86% of the data in our Co-op is shared exclusively with Bombora for the purposes of deriving Intent."

Two things about that are worth stating precisely, because they determine what the $25,000 can actually do.

It is account-level. In Bombora's own words, Company Surge® lets teams "pinpoint the accounts most likely to be in-market for their solutions" and "identify where each target account is in the buying journey." The unit is the account throughout. (The phrase "account-level intent data feeds" also appears on that page, but in a pull-quote from a third-party analyst review rather than in Bombora's own copy — worth separating, because it is the sharpest statement of the limit and it is not the vendor making it.) You learn that Acme Corp is researching your category. You do not learn who at Acme. Everything downstream — which ad to run, which rep to route it to, whose inbox to land in — has to be reconstructed from a different data source.

It is co-op data. Bombora's Intent page describes the Co-op as composed of publisher and data-provider partners, and does not explain on that page what a buyer contributes. Ask directly whether data contribution is a condition of your contract, because that answer materially changes the deal for some companies.

I go deeper on both in Bombora intent data and compare the field in intent data providers.

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How does Bombora pricing compare to the alternatives?

The pattern is consistent across the category: the narrower the job, the more likely the price is published. Bombora sells one layer and still doesn't publish, which makes it the outlier in the other direction.

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What this page cannot tell you

These are not Bombora's prices. Broker-reported contract values, never confirmed by Bombora.

Thirty-five purchases is a small sample. I'd rather say that twice than let a median from 35 contracts get quoted as a category benchmark.

The dataset is five months old — Vendr last updated its Bombora guide in February 2026.

Topic pricing is unpublished. Cost per topic is the number that would actually let you budget, and no public source has it. Ask for it explicitly.

The 86% co-op exclusivity figure is a vendor claim. It comes from Bombora's own Intent page and has no independent audit I could find.

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Where ContactLevel and Buyerfeeds fit

Declaring the bias: our sister company competes with Bombora directly, and ContactLevel does not compete with it at all.

ContactLevel is not an intent product. It doesn't tell you who is in-market. It takes a list of named contacts you already have and makes them reachable on ad platforms — resolving business identities to the personal identifiers LinkedIn, Meta, Google, Reddit and X actually match on, at 70-99% match rates instead of the ~30% a raw CSV upload gets. If your gap is "we don't know who to target," ContactLevel doesn't fill it. See b2b match rates for the mechanics.

Buyerfeeds is the one that overlaps. Same signal category, resolved one level down: you search a topic and get back the named people researching it, rather than an account surge score. It is self-serve, with a dashboard and an API, and it does not require joining a co-op. It is also not a platform — no predictive account model, no orchestration. It is the intent layer on its own. Contact-level intent data explains why the person-level version changes what you can build on top of it.

Put together, the unbundled version of an ABM suite in 2026 looks like this: person-level intent from a data feed, activation from a contact-level ad tool, orchestration from the CRM you already pay for. ContactLevel's half of that is published:

All plans include a 14-day free trial and 10,000 free contacts to start (contactlevel.com/pricing, 29 July 2026).

That stack won't replicate every Bombora integration or every 6sense agent. It covers the parts most teams actually use, at a price you can read off a page — which is the whole argument.

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Go deeper.

→ Bombora intent data — how Company Surge works and where account-level intent stops being enough. → Intent data providers — the full field, account-level versus contact-level. → B2B intent data — the category primer, including how surge scoring is actually computed. → Contact-level intent data — why person-level intent changes what you can activate. → 6sense intent data — the platform version of the same signal. → 6sense pricing, Demandbase pricing, Leadfeeder pricing — the rest of the category, sourced the same way. → Buyerfeeds — person-level B2B intent: search a topic, get the named people researching it.