Influ2 pricing.

Influ2 publishes no prices. influ2.com/pricing returns a 404, and neither the homepage nor the product page mentions cost. Buyers describe a five-to-six-figure annual commitment on annual terms, priced per targeted contact, with a monthly floor underneath it.

I need to declare the conflict before anything else. I'm Dag, co-founder of ContactLevel, and we compete with Influ2 directly. That makes this the page where I most need to show my working, so every claim below is either sourced to an Influ2 URL you can open, or explicitly labelled as one buyer's report.

Influ2 also deserves credit that a competitor rarely gives: they invented this category. Contact-level advertising exists as a product idea because Influ2 proved you could run ads at named people instead of accounts.

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Does Influ2 publish its pricing?

No — and not in the ordinary "contact sales" way. There is no page at all.

I checked on 29 July 2026:

→ influ2.com/pricing — returns HTTP 404. The URL does not exist. → influ2.com — no mention of pricing, cost, minimums or contract terms anywhere on the homepage. → influ2.com/product — no pricing, fees, minimums or pricing-model statements.

That is a stricter form of opacity than the enterprise ABM platforms. 6sense at least publishes package names. Demandbase publishes the structure — "a clear platform fee… plus a flat fee per user." Influ2 publishes neither.

There is one exception, and it is a genuinely interesting one.

Influ2 publishes prices — for its competitors

On its own comparison page, Best Account-Based Advertising Platforms, Influ2 lists price bands for the field:

AdRoll is the only line with a number against it. The one band Influ2 does put in writing covers two of its rivals at once: "Enterprise platforms like Demandbase and 6sense typically range from $25,000 to $100,000+/year." Note what that band does and does not include — it is a licence range, not a programme cost.

The same page warns buyers to "budget for both platform licensing and the ad spend running through the platform, which can be substantial at scale." That is good advice and it applies to Influ2 as much as to anyone on the list.

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What do buyers report paying for Influ2?

Here the sourcing gets weaker, and I'd rather say so than dress it up. Vendr — which publishes broker medians for 6sense, Demandbase, ZoomInfo and Bombora — has no Influ2 buyer guide. That URL 404s too. So there is no independent dataset to check anything against.

What exists is what buyers have told us directly on sales calls during 2026. We are describing the shape of it rather than publishing the individual numbers:

Read this as anecdote, not benchmark. A handful of data points from companies that were shopping for an alternative is a biased sample by construction — people happy with their price don't take the call. Influ2 has never confirmed any of it and I have no reason to think it represents a median.

And a note on why the exact figures aren't here. These came from buyers who told us in confidence what they pay a competitor. Influ2 does not appear to have many contracts at these values, so publishing the precise numbers alongside the contract shape would risk identifying which of its customers spoke to us. The shape is the useful part for anyone budgeting; the decimal places are somebody else's confidential terms. If you are evaluating Influ2, ask them directly and hold them to a written answer.

The useful thing about the four is that they don't agree. The annual figures cluster around $48,000–$60,000, consistent with the $50,000–$60,000+ range on our own Influ2 comparison page. The monthly figures don't cluster at all — one buyer describes a $5,000/month floor, others $8,000–$10,000. All four are 2026 conversations, so that spread isn't a price history, it's four different deals in the same year.

Which is the finding, and it beats a fake average: there is no single Influ2 entry price. Whatever you get quoted is unlikely to be what the company next to you got quoted, so treat any figure on this page — including these — as a starting point for your own negotiation rather than a number to plan against.

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How does Influ2 pricing actually work?

Based on what buyers consistently describe, the model has three properties:

→ Priced per contact, per month. Your bill tracks the size of the audience you target, not the number of people who log in. That is the opposite of Demandbase's published per-user component, and it means adding the whole buying committee at each account has a direct, linear cost.

→ A monthly floor. Volume pricing only starts mattering above the minimum. Below it, you pay the floor regardless — which is what makes the entry point steep for a programme you haven't validated yet.

→ Annual commitment. Buyers describe annual contracts with renewals, not monthly rolling terms. There is no published trial.

Combine those and the practical question for a mid-market team is not "what does it cost per contact." It is "am I confident enough in this motion to sign twelve months at the floor before I've run it."

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What do you get for it?

Three things, genuinely, and two of them are things ContactLevel does not do.

Per-contact impression data. Influ2 can report how many times a specific named person saw your ad. For ABM teams that measure account temperature by exposure, that is real and it is Influ2's strongest single feature.

Done-for-you execution. Influ2 is a managed service. They create the ad accounts, build the campaigns, run delivery and choose placements. If you don't have an ops team, that labour has to come from somewhere, and here it is inside the price. A large share of the difference between Influ2's cost and a self-serve tool's cost is people, not software.

A mature ABM feature set. They've been building since 2018 — journey builders, CRM-driven attribution, cohort tooling, a signals centre. It is more built out than a younger product's.

The trade-off buyers most often raise with us is control: because Influ2 runs the campaigns on its own accounts, you don't choose the platform mix or the placements, and impression counts arrive without a channel breakdown. I go through that in detail in Influ2 alternatives.

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What this page cannot tell you

No figure here is an official Influ2 price. Every number is either from Influ2's page about other vendors, or from a buyer describing their own contract to a competitor.

The sample is small and self-selected. Four prospect reports, all from people evaluating a switch.

The platform-versus-media split is unknown. Because Influ2 runs campaigns on its own accounts, whether ad spend sits inside or outside the reported figures is contract-specific. Nobody outside Influ2 can tell you, and it can change the comparison by a factor of two.

Prices change. These are 2026 conversations. Ask Influ2 directly, and ask for four things in writing: the monthly floor, the per-contact rate, whether media is included, and the renewal escalator.

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Where ContactLevel fits, and where it doesn't

We are the direct competitor, so here is the comparison stated in both directions.

Take the impressions row seriously if it matters to you. ContactLevel tracks clicks and website visits resolved to the individual contact. Person-level impression tracking is on the roadmap; it is not in the product today, and I'm not going to give you a date for it. If impression-level measurement is a hard requirement in your ABM reporting, Influ2 is the better fit right now and you should buy Influ2. The full current position is on what we track.

The published ContactLevel numbers, as of 29 July 2026:

All plans include a 14-day free trial and 10,000 free contacts to start.

The reason those numbers are published is that the product is self-serve. Nobody is sizing a services engagement, so there is nothing to quote. That is the same reason Influ2's are not: a managed programme has variable labour in it, and variable labour is hard to put on a page.

Which one is right depends on a question that has nothing to do with price. Do you want a vendor to run your ABM ads, or do you want to run them yourself? Answer that first, then compare cost.

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Go deeper.

→ Influ2 alternatives — the full head-to-head: placements, tracking, control and contract terms. → Contact-level advertising — how identity enrichment lifts match rates from ~30% to 70-99%. → What we track — the current, dated statement of what ContactLevel measures and what it does not. → Contact-level advertising cost — the same campaign budget modelled with and without enrichment. → 6sense pricing and Demandbase pricing — the enterprise ABM band, sourced from broker medians. → B2B advertising platforms — where each impression is cheapest, ranked by targeting precision.